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Methods, Means and Specifics of Public Administration Process Reengineering
Sedláček, Lukáš ; Řepa, Václav (advisor) ; Prokop, Jan (referee)
This work tries to outline means, which can be used to improve efficiency of public administration. It does it by an exploitation of relevant sources containing actual facts. Simultaneously it tries to summarize the specifics of public administration reengineering and also mentions some methods, methodologies and standards, which can be used for public administration transformation. This work contains a list of challenges and tasks, which should be solved in a scope of this object area and also an overview of the most important actual approaches applied during transformation of public administration. Thanks this it documents a state of the public administration reengineering in our country and also abroad (concretely in Europe and in the United States of America). This work tries to solve one of the tasks of the mentioned issue thanks theories of a social and cultural anthropology by a creation of a reference model, which displays a way of a social capital formation among citizens of a country. The social capital catalyzes creation of efforts to change a form and heighten a quality of public administration provided services and it's also one of the conditions necessary for creation of a new form of public administration, which will fully use the possibilities of a contemporary information society.
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Corporate identity and corporate image of PRIM
Janečková, Barbora ; Postler, Milan (advisor) ; Prokop, Jan (referee)
The master thesis named "Corporate identity and corporate image of PRIM" analyses the current position of brand PRIM on the watch market in the Czech Republic whereas the main focus is on the description of its corporate identity elements and the brand management strategy. The thesis consists of two main parts - theoretical and practical. The theoretical part defines the concept of corporate identity, corporate image, as well as strategic planning and strategic brand management. The practical part comprises of the ELTON firm's presentation and analysis of the Czech watch market including the description of typical Czech customer. The major attention is paid to the evaluation of PRIM's corporate identity elements and its strategic brand management. At the end of the practical part, there is a presentation of my own proposals for possible improvements of the current brand strategy and consideration of the possibility of expansion into the foreign market.
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Procesní řízení organizací
Prokop, Jan ; Řepa, Václav (advisor) ; Drótos, György (referee)
The main objective of this thesis is to map some of the business process management, business process reengineering methodologies and compare it according to several criteria. Part of this thesis is survey of the state of business process management in Czech Republic and Hungary.
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