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Návrh strategie oslovení malých a středních podniků s nabídkou marketingového výzkumu ze strany PEF MENDELU v Brně
Konečná, Veronika
The bachelor thesis is dedicated to the proposal of strategy to PEF MENDELU in Brno according to questionnaire survey conducted on small and medium business from South Moravian Region. In the theoretical part of the thesis are described terms connected to marketing in science and research sphere, neuromarketing and eye tracking. In the next part there is analysed the questionnaire survey and evaluated an interest in marketing researches, and awareness of neuromarketing and eye tracking and a potential interest in cooperation with PEF MENDELU in the field of marketing research. The last part is the proposal of strategy according to the results from the questionnaire survey.
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Ecotoxicity of selected pesticides
Konečná, Veronika ; Vávrová, Milada (referee) ; Zlámalová Gargošová, Helena (advisor)
Presented diploma thesis is focused on the ecotoxicological evaluation of insecticide mixtures Perfekthion and Bulldock 25 EC and their effective substances, dimethoate and beta-cyfluthrin, respectively. Dimethoate is an organophosphate insecticide while beta-cyfluthrin belongs to pyrethroids. Both mixtures’ target organisms are sucking and biting pests on grain crops, potatoes, vegetables, oilseed rape and ornamental flowers. Their application over large areas and transport in large volumes generates a significant risk of entering the environment. Mixtures and substances were tested on water plant Lemna minor, algae Desmodesmus quadricauda and crustaceans Daphnia magna and Thamnocephalus platyurus. The LC50, EC50, and IC50 values were determined and ecotoxicity of substances and mixtures was evaluated and compared.
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Drinking water treatment plant Koryčany - used technology and their changes from the actuation to nowadays
Konečná, Veronika ; Mergl, Václav (referee) ; Mega, Jaroslav (advisor)
Bachelor's thesis describes the problems of drinking water treatment with regard to specific technology used at Koryčany drinking water treatment plant which covers about 13 per cent of drinking water production in Hodonín district and supplies about 20 thousand people. Technology used at Koryčany drinking water treatment plant and their changes over the years of its existence (from 1959 when the original project was developed until nowadays) were depicted using archives and other available sources. The drinking water treatment plant was designed originally as four-stage (partial decarbonization, clarification, filtration, dechlorination). Decarbonization was left out before completion and dechlorination was skipped during reconstruction in 1971. Since then there were two more reconstructions (in 1991-1993 and 1998-1999) but the technology remained two-stage (clarification, filtration) so far.
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