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Comparative analysis of council's magazine Praha 1 and the Pražan magazine
Kohoutová, Lucie ; Kocourková, Lucie (referee) ; Křeček, Jan (advisor)
Bachelor thesis "Comparative analysis of council's magazine Praha 1 and the Pražan magazine" deals with two magazines distributed to citizens of Prague 1st city district - the magazine published by city council and the magazine published by Věci veřejné, political party in opposition. The aim of this thesis is to compare preferred topics and image of townhall leadership and political opposition provided by the magazines in question, by means of the content analysis method. In the first part the terminology, related papers, law context and main problematic features of the council magazines are introduced, followed by description of serials (for which working title "opposition serials" is used) that stand and write against city councils. The following practical part first describes all involved institutions, local actors and the analyzed magazines including their production background. Content analysis of issues published between april 2009 and april 2010 is central to this thesis as it brings answers to the research questions: 1. which topics are the most salient in the analyzed magazines; 2. how often and in which context is portrayed the townhall leadership; 3. how often and in which context is portrayed the townhall opposition; 4. to which extent the magazines cover the same topics and write about each...
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Development and application of relationship marketing
Kohoutová, Lucie ; Machek, Martin (advisor) ; Kolouchová, Daniela (referee)
Bachelor thesis "Development and application of relationship marketing", deals with the historical origin of individual relationship marketing approaches that lead to the creation of long-term and therefore mutually beneficial partnerships with key parties. The author also explains the concept of CRM, the conditions for quality customer relationship management and discusses the different aspects that contribute significantly to the gaining of customer trust and loyalty for the long term. The practical part illustrates the theoretical knowledge on the specific example of Tesco company, what successfully managed to create the Clubcard program, supporting customer loyalty. The practical part was complemented by a survey of 160 university students, with the focus on the frequency of use for the loyalty program and the willingness of a individual to provide personal data.
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Home Hospice Care
KOHOUTOVÁ, Lucie
Dying and death are topics which most people do not wish to talk about. However, at some point they touch every individual and therefore it is necessary, especially in social spheres, to confront these issues. This assignment concentrates on discovering the hurdles which people meet when caring for loved ones who are terminally-ill at home. The goal of this study is not to eliminate all possible hurdles that hamper care of the dying, but rather facilitate knowledge to those who are interested in giving this kind of care. The theoretical part obtains information about hospice care, further detailed characteristics of home hospice care and a focus on the family as the main source of this care. The research part is made up of a qualitative survey and to collect data a partially-prepared interview was used. The people who were interviewed comprised of fifteen relatives of clients from the Tereza Treatment Centre in Prague 10. In view of the goal of this work, as described above, the following research question was used: What hurdles do family members face when offering terminally-ill relatives care during their final stages at home? The answer to this gave the following as hurdles: physically demanding care, disruption of family relationships, inability to ensure continual care for the terminally-ill, financially demanding care, psychological demanding care, inability to give expert health care, limits associated with accommodation and worsening care of hygiene of the terminally-ill. One overall goal of this study was to discover what is actually known about home hospice care. The research showed that it is unsatisfactory. Only three out of fifteen of those questioned were able to characterise this form of care. Home hospice care is a needed part of care for the dying and therefore a bigger emphasis should be made on the spreading and building up of a net of home hospices and also on the removal of hurdles which hamper this care. Either of these cannot be realised without increasing public awareness.
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