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National Repository of Grey Literature

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Obchodní využití internetu a intranetu na příkladu konkrétní firmy Kašpar, Ondřej ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee) Práce se zabývá analýzou situace vybrané firmy z oboru servisu výpočetní techniky. Rozebírá možnosti, které firma má v oblasti marketingu zejména při jeho plánování a tvorbě komunikačního mixu. Věnuje se přínosům plynoucím z využití intranetu s tím spojenými náklady a v neposlední řadě hodnotí možnosti využití internetu k podpoře obchodních aktivit. Detailed record

National Repository of Grey Literature : 11 records found   11 - 11  jump to record:

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