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National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.01 seconds. 
Suggestion of Marketing Plan for Hotel Prestige**** in Znojmo
 Havlíková, Hana ; David, Lukáš (referee) ; Chlebovský, Vít (advisor)
This thesis is focused on the suggestion of Marketing Plan for Hotel Prestige**** in Znojmo. The work is divided into theoretical part, analytic part and proposal part. In the analytic part were used known analysis, specifically PEST analysis, Porter Five Forces Analysis, extended marketing mix for tourism – 8P, marketing research by questionnaire survey and SWOT analysis. Proposal part contains the determination of key customer segment based on performed analysis, suggestion of residence wellness package for key customer segment and another opportunity for the further development of marketing in this hotel.
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Metody získávání absolventů
 Bartošová, Pavlína ; Beroušek, Petr (advisor) ; Havlíková, Hana (referee)
Tato bakalářská práce ve své první kapitole věnuje postavení absolventů na trhu práce. Ve druhé kapitole jsou popsány způsoby komunikace firem se studenty a absolventy při jejich získávání. V praktické části jsou detailně rozepsány možnosti, které nabízí studentům jedna významná mezinárodní společnost a její propojení s vysokou školou.
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