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Company Communication Strategy
Benešová, Eliška ; Lola, Martin (referee) ; Schüller, David (advisor)
This diploma thesis deals with marketing strategy of small hotel. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces hotel and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to create suggestions to increase awereness of existence a company by potential customers and increase amount of reservations in the hotel.
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Ontogenetic changes of the face.
Benešová, Eliška ; Eliášová, Hana (advisor) ; Dvořák, Daniel (referee)
The human face is characterized by a combination of morphological characters, which are unique for each individual. These characters are subject to change during ontogeny influenced by age, pathological conditions, injuries. The aim of this diploma thesis was an observation of age changes in the face of individuals in the age range from one to eighteen. Resource material were black and white photographs of girls and boys. Analysis of age changes in facial area was performed using methods of geometric morphometrics, specifically thin plate spine (TPS). The shape analysis confirmed, that between age and face shape exists significant relationship. It was found, that is mainly due to significant changes in height and width ratios. Face extends and narrows, forehead height is reduced and lower jaw grows to lenght. Facial changes are also influenced by the sex of individuals, while for girls the overall growth in the face stopps about age of fifteen, for boys continues to the age of eighteen years. Keywords Geometric morphometrics, thin plate spline, ontogenetic development of the face, age changes.
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Katastrální úřad a vkládání nemovitostí jako věcného vkladu do společnosti
Benešová, Eliška
This bachelor thesis deals with clarification of the land register function, especially according the new law forms, that came into force on 1 January 2014. In particular -- law no. 256/2013 Sb., land register, regulations 357,358 and 359/2013 Sb., which adjust function of the land register, providing data upload and sample form and Civil code no. 89/2012 Sb. And also current law 359/1992 Sb., about geodetical and cadastral organs. In addition a new law 90/2012 Sb., have came into effect this year. It deals with bussiness corporations, which adjust conditions for admission of property as a substantive contribution to the company registered capital. This issue is analyzed in the second part of the thesis, together with practical steps of depositioning property into a equity capital in a case when a new company emerges and also depositioning into a already existing company.
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