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Inducements to purchase in the selected shop
ŠŤASTNÁ, Tereza
Bachelor thesis deals with the analysis of incentives to purchase in the selected retail store. The theoretical part includes the findings from the literature which are then applied in the practical part and further developed. The theory points how the incentives should look to store work well. The practical part shows the reality and reveals minor deficiencies of the stores. An important resource for finding these deficiencies was the results of a questionnaire that I gave to the store to fill by the customers. To the analytical part I drew information from internal company sources and the results of questionnaires. Based on the analysis I was able to propose improvements which, on my opinion, can contribute to improving the status of the shop, they can attract new customers and help them to feel better in the store. Proposed improvements should bring more customers to the store and increase sales. The total cost of these proposals I calculated at 1,05% of annual retail sales.
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Finanční analýza podniku
Šťastná, Tereza ; Kislingerová, Eva (advisor) ; Kupsová, Dita (referee)
Finanční analýza je provedena z pohledu externího uživatele. Poskytuje obraz o hospodaření podniku a hodnotí konkurenční postavení dané firmy v rámci mezipodnikového srovnání. V první části práce jsou popsány metody, kterých se při analýze využívá (analýza absolutních, rozdílových, poměrových ukazetelů, DuPontův rozklad, Altman, IN01, EVA, metody mezipodnikového srovnání). Následuje aplikace teorie na praktickou analýzu podniku.
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