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Approaches to the evaluation of business innovation
SEDLÁČKOVÁ, Iveta
The thesis focuses on innovation and its evaluation. The aim of the thesis is to evaluate the economic impact of a specific innovation introduced in a selected company. Furthermore, the thesis focuses on the evaluation of the innovation as such and a brief overview of several recent innovations introduced in the company. These data are complemented by the characteristics of the enterprise, both general and economic. The evaluation of the innovation and its impact on the enterprise is supported by the theoretical knowledge summarised in the first part of the thesis. The necessary data for the evaluation of the innovation were drawn from the internal sources of the enterprise and from public accounting documents.
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Marketing Communication at the Universities of the Third Age
SEDLÁČKOVÁ, Iveta
The focus of this work is on the analysis of marketing communication at the Universities of the Third Age. The subject of this study is to compare promotion at the chosen Czech Universities, which participate in the Association of Universities of the Third Age. The work contains a theoretical interpretation of basic terms of the marketing mix, marketing communication, and the Universities of the Third Age. The thesis also conatins an assessment of the result of the analysis, which is based on a questionnaire intended for representatives of the Universities. From the results of the analysis, it is possible to determine measures to improve performance.
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