Original title: Kontextová reklama s využitím Google AdWords a Google AdSense
Translated title: Contextual advertising using Google AdWords and Google AdSense
Authors: Mihok, Radovan ; Halík, Jaroslav (advisor) ; Koblovsky, Petr (referee)
Document type: Master’s theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: contextual adversiting; Google AdWords; internet marketing; PPC advertising; Google AdWords; internet marketing; kontextová reklama; PPC reklama

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/23773

Permalink: http://www.nusl.cz/ntk/nusl-77157


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-11-30, last modified 2017-06-30


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