Original title: Analýza stratégie značky Sunsilk
Translated title: Sunsilk - Analysis of Brand Strategy
Authors: Mackovičová, Lucia ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
Document type: Master’s theses
Year: 2008
Language: slo
Publisher: Vysoká škola ekonomická v Praze
Abstract: [slo] [cze] [eng]

Keywords: brand; communication; Sunsilk; komunikace; Sunsilk; značka

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/7884

Permalink: http://www.nusl.cz/ntk/nusl-3879


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-07-01, last modified 2022-03-03


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