National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Retail Technology Trends
DUFKOVÁ, Klára
The aim of the thesis is to identify new technologies currently used in retail and to evaluate the attitudes of domestic customers to these technologies. Then, based on the findings, devise recommendations on the use of these new information technologies. The diploma thesis deals with individual information technologies which are used in the Czech Republic and abroad, but also with those that are still being developed. With the help of research, the topic of retail technology is viewed from the perspective of customers.
Retail beer market. Opportunities for beer category
Caldová, Marie ; Zadražilová, Dana (advisor) ; Hlinecký, Ondřej (referee)
My bachelors thesis deals with design of better utilization of sales space in traditional retail formats. I focus on the beer category . I describe the basic principles of retailing. I imagine the food retailing division according to the company Pilsner Urquell. I mention all the legal requirements for the labeling of beer products. I mention the beer category share in total sales in the retail market . I describe the main beer producers who are active on the Czech market. The main topic is the analysis of the retail beer market in the Czech Republic, which leads to the determination of opportunities beer category in the traditional retail market. In the practical part, I propose a change of exposure beer product to the traditional retail formats.

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