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Identifikace kritických oblastí pomocí modelu Balanced Scorecard
Pulec, Vojtěch
The following thesis focuses on identification of a business unit's core strategic areas on the basis of the Balanced Scorecard method. The thesis is divided into two parts. The first part explains the theory behind the Balanced Scorecard method and its specifics. The second part focuses on the identification of the core strategic areas on the basis of the Balanced Scorecard method in a chosen business unit.
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Podnikatelský záměr na otevření kavárny
Formánková, Petra
The topic of my thesis is working out a business plan for an openning of a new coffee shop in Blansko. Literature content is compiled in the first part, which includes theoreti-cal knowledge gained from available literature with the topic. Based on this knowledge, second part contains a concrete business plan. Its part is managing, marketing and fi-nancial plan. At the end of the thesis an evaluation of the business plan is done and a different solution suggested for unsuccesfull business realization.
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Analysis of the competitiveness of OVB Allfinanz, a.s.
HOMOLKOVÁ, Petra
The goal of my work is to analyze the market position selected company and suggest improvement in its market position and to analyze its competitive environment. I chose the company OVB Allfinanz a.s., which operates on the Czech market for 44 years. My work consists of two parts. The first part describes the theoretical knowledge concerning strategic management and analysis, explanation of terms of competition, competitiveness and other related terms such as: generic competitive strategies, SWOT analysis and Porter's model of competitive forces. In the second part I will focus on the SWOT analysis and Porter model. I also focused on the analysis of competitors in the field of insurance brokers. The results are based on information obtained from the questionnaire survey. I also used the method of controlled interviews with successful regional group leader ProfiFP and thus I gained not only credible information about the company, but I could use my experience, when I am working for OVB. From the obtained data I proposed possible improvements for company .
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The Strategic Management Of Selected Municipality
ŠLINCOVÁ, Lucie
This Thesis focuses on the Strategic Management of selected municipality. For the municipality it is very important to select the proper strategy and its management. The attention is especially paid to the selected analysis and evaluation such as the STEP analysis, the stakeholder analysis and the SWOT analysis. The main goal of this Thesis is to work out and evaluate the Strategic Management of selected municipality as well as to propose any necessary changes to its positive development.
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Strategic management and its application in the selected company
MACHÁČKOVÁ, Radka
The topic of this bachelor´s thesis is "Strategic management and its application in the selected company". Strategy of the enterprise is very important to be competitive and reach the peak of the market. The aim of this thesis was to recommend some alternatives of strategies. For this thesis was selected company Aristo, a.s., which manufacture brake units and components to railway vehicles. Strategic management includes mainly slected analysis of outside and inside teritory of company Aristo, a.s. (for example: STEP analysis, Porter´s model, strategic maps, analysis of business resources, etc.). Conclusion of the aspects is based on these analysis. Than there is performed the SWOT analysis, which is connecting all of these factors. There was find out the strategy confrontation, which means to take advantage of strong sides of the company to dismantle threats. Than there were proposed these alternatives of strategies. This company may utilize their developmental testing room to work up technology proces of the main components. Now some of these main parts of brakes he must buy from competition. If he will produce these components on his own, he will be independent. This is the product development strategy. Another usefull strategy is for market developement. The company penetrate to new markets for example in China, India or Russia. The cost reduction strategy carry out in enterprise mainly by checking the costs of purchase. These two strategies are already in use in Aristo, a.s. The last proposed strategy is market penetration, which is based on ecological mentality of today´s society. There are preferred trams in big cities and less noisy vehicles and this is chance for Aristo, a.s.
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Analysis of external environment of a chosen company
WEINZETTLOVÁ, Nicola
The objective of this bachelor thesis is the analysis of the current situation and market status of the choosen company WaWEINZETTL Ltd through an analysis of the external environment. On the basis of the achieved results, it will be proposed the strategy of amelioration of status to WaWEINZETTL Ltd in its branch.
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Strategic management in a selected organization
STODOLOVSKÁ, Eva
The aim of the thesis is to evaluate the strategic management in a selected organization and propose a strategy to improve competitiveness. The work deals with the analysis of micro organizations through Porter's five forces model and analysis of internal environment in selected functional areas. In marketing, the reader learns about politics product, pricing, communication and distribution. Financial analysis indicates financial situation. This work also provides insight into the production environment, and human resources management. Based on the evaluation of the current state of the organization through analysis of selected internal and external environment is through the SWOT analysis suggested a strategy that will improve the competitiveness of the organization. In addition to the proposed strategy outlined several proposals to streamline the organization's strategic management in selected areas.
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