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Marketing research of purchasing behaviour of sportsmen during the Covid-19 pandemics
Večlová, Barbora ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing research on purchasing behaviour of athletes during Covid-19 pandemic Objectives: The main objective of this bachelor thesis is to find out, how Covid-19 pandemic affected purchasing behaviour of athletes and their sports activity. It also analyses transfer of purchasing of sports products and transfer of sports activities to the online. Methods: In this bachelor thesis is used a quantitative research method, specifically an electronic method of questioning. Based on its results are compared two periods: one year period before the beginning of illness Covid-19 in the Czech Republic and one year period after the beginning of illness Covid-19 in the Czech Republic. Results: Based on the data obtained from the questionnaire survey, it was described how the purchasing behaviour and sports activity of the respondents changed due to the Covid-19 pandemic. Detailed results are described in the chapter called Results. The results of this bachelor thesis can help companies adapt their business to this new market situation. Keywords: purchasing behaviour, athletes, sports products, pandemic, Covid-19, marketing research
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