National Repository of Grey Literature 6 records found  Search took 0.00 seconds. 
Results of Health Accounts of the CR - 2010 to 2016
Odbor statistik rozvoje společnosti
Zdravotnické účty zachycují výdaje na zdravotnictví jak z hlediska zdrojů, tak i jejich užití (typ péče, druh poskytovatele, zdroj financování, druh diagnózy, věk a pohlaví pacienta). V publikaci budou uvedeny jak základní tabulky a grafy, tak kvalitativní analýza.
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Factors influencing prices of medicines
Štefančíková, Michaela ; Maaytová, Alena (advisor) ; Láchová, Lenka (referee)
Bachelor's thesis deals with the factors influencing prices of medicines. Main factors including: information asymmetries, externalities, drugs such as trust estates, drugs demand, drugs supply, structure of tax system and interest groups in healthcare. Most of the thesis consist of analyzing interest groups in healthcare and its impact on prices of medicines. This applies to interest groups like doctors, patients, health insurers and pharmaceutical companies. Part of this work turns to price regulation of drugs and drug categorization.
Marketing Communication in Pharmaceutical Industry: OTC Medicines for Colds
Machová, Gabriela ; Lešetický, Ondřej (advisor) ; Polanecká, Šárka (referee)
Evaluation of marketing communication selected from the group of pharmaceutical products, OTC drugs intended for treatment of flu and colds by a questionnaire survey focused on specific factors influencing consumer behavior of the target group of customers
The population directly paying for remedies and health care and its share in the expenditure of different households
Vavrejnová, Marie
This paper deals with the theme of direct personal payments for health care and medications, which is one of the most discussed problems with preparing health care reform in the Czech Republic.
Regulation of Advertising of Drugs - Education of Consumer
Rojko, Ivan ; Durdisová, Jaroslava (advisor) ; Minárik, Pavol (referee)
The main objective of my diploma thesis was to explain the principles and basic terms of drug policy in the Czech Republic, and to illustrate all the issues of government regulations in this area. This paper is trying to confront two different kinds of health services. The first one based on liberal principles, without any government intervention (system in USA), and the second one demarcating with regulations and restrictions, devoid of any free market fundamentals (system in EU). It describes the relationship between patient and doctor, and points out the different number of information, they dispose of. This paper is trying to explain the problem of skewed distribution of information in society. It presents how the government regulations in the free market area destroy the source allocation efficiency and goes against the satisfaction of customers' needs.
Supply Chain Management ve farmaceutické firmě
Rögnerová, Zuzana ; Pernica, Petr (advisor) ; Vácha, Jiří (referee)
Logistický řetězec farmaceutického průmyslu je čím dál tím více složitější a propojenější a tak je nezbytné pro většinu společností disponovat spolehlivým a bezpečným distribučním systémem. Pod rostoucím tlakem na snižování cen je pro každou společnost nutné řídit svůj dodavatelský řetězec tak, aby byla schopna dodávat na trh kvalitní produkty za příznivé a konkurenceschopné ceny. Jen takto je schopna obstát v tvrdé konkurenci.

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