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Analysis of the Selected Firm
Košťál, Karel ; Janáč, František (referee) ; Hanušová, Helena (advisor)
This Master’s Thesis is analyzing the FINO-trade company, relations with it’s branch surroundings and it’s working processes. It is based on easy analytical tools, which is SLEPTE analysis, SWOT analysis, Porter’s five forces model and Kralicek’s QUICKTEST. The ambition is to propose an arrangement to grow and fix it’s market position.
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Analytical processes of marketing in building industry
Krupík, Pavel ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
This bachelor thesis deals with the analytical processes of marketing in the civil engineering. It is divided in two parts.The first one is a theoretical part, which is focused on the description of the market environment, targeted marketing, marketing mix, analysis of the marketing environment and marketing strategies applicable in the civil engineering. In the second part I analyze the company by application of GE matrix, Porter's analysis, SLEPT analysis and SWOT analysis. At the end of the thesis I present a summary of recommendations and proposal of marketing strategy based on the results and findings from these analyses, which should lead to better position of the company in the market.
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Analysis of the Selected Firm
Košťál, Karel ; Janáč, František (referee) ; Hanušová, Helena (advisor)
This Master’s Thesis is analyzing the FINO-trade company, relations with it’s branch surroundings and it’s working processes. It is based on easy analytical tools, which is SLEPTE analysis, SWOT analysis, Porter’s five forces model and Kralicek’s QUICKTEST. The ambition is to propose an arrangement to grow and fix it’s market position.
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| |
|
|
Analytical processes of marketing in building industry
Krupík, Pavel ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
This bachelor thesis deals with the analytical processes of marketing in the civil engineering. It is divided in two parts.The first one is a theoretical part, which is focused on the description of the market environment, targeted marketing, marketing mix, analysis of the marketing environment and marketing strategies applicable in the civil engineering. In the second part I analyze the company by application of GE matrix, Porter's analysis, SLEPT analysis and SWOT analysis. At the end of the thesis I present a summary of recommendations and proposal of marketing strategy based on the results and findings from these analyses, which should lead to better position of the company in the market.
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