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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of current trends on the Czech food market with a focus on a healthy lifestyle.
 Bartůňková, Eva ; Olšanová, Květa (advisor) ; Halík, Jaroslav (referee)
The thesis of this work is to map current trends on the Czech food market with focus on a healthy lifestyle. In particular, it focuses on foodstuff labelling and GDA labels. The paper begins by surveying the development of the healthy lifestyle trend, as well as the activities of the Federation of the Food and Drink Industries of the Czech Republic involved in a healthy lifestyle; furthermore, the work elaborates on segmentation of the consumer and evaluation of a healthy lifestyle, obesity and the stances consumers take on foodstuff labelling. The paper also researches foodstuff labelling and healthy lifestyle activities of a leading food company on the Czech market.
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Information asymmetry on the food market
 Červinka, Vojtěch ; Horová, Olga (advisor) ; Fučíková, Simona (referee)
This thesis looks into information asymmetry on the food market. In the theory part, it focuses on voluntary labeling and logos, which can help the consumer with his decisions, and analyses the impact of three selected Stream.cz programmes that help in the raising of public awareness. The practical part of this thesis uses mystery shopping to show some currently used misleading and dishonest commercial practices of food producers and sellers. Finally this thesis judges, whether there's any improvement on the food market in the last few years.
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