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Percepce crowdfundingových kampaní pro neziskový sektor: eye-trackingový experiment
Veselková, Markéta
Veselková, M. Perceptions of crowdfunding campaigns for the non-profit sector: an eye-tracking experiment. Bachelor thesis. Brno: Mendel University, 2023. The bachelor thesis investigates the effects of certain visual elements on potential supporters of crowdfunding projects of non-profit organizations and their decision to support them. The selection of influential elements is based on the propositions of prospect theory and the congruence effect. The elements mentioned are the existing risk of project failure depicted in the momentary prosperity of the campaign and the emotional appeal used in the preview image. The main goal of the thesis is to propose recommendations for improving the presentation of non-profit organizations on crowdfunding platforms using an eye-tracking experiment. The purpose of the proposed recommendations is to increase the effectiveness of campaigns of non-profit organizations on these platforms.
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Crowdfunding
Sotonová, Adéla ; Kubálková, Markéta (advisor) ; Asmalovskij, Alexandr (referee)
This bachelor thesis deals with reward crowdfunding, current crowdfunding providers and factors of success of the crowdfunding campaign. The thesis is divided into three chapters. The first theoretical chapter deals with the historical context of crowdfunding and its advantages and risks. The second chapter contains a comprehensive overview of the most famous crowdfunding providers in the Czech Republic and the world. The third chapter is practical and deals with factors of success. The aim is to find the factors that lead to the success of the reward crowdfunding project in the Czech Republic and illustrate these factors on real projects. This chapter also summarizes research findings, which was executed in the form of structure interview with participants of successful projects.
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Crowdfunding as a way of successful financing
Krejčů, Dominika ; Svobodová, Ivana (advisor) ; Müllerová, Jana (referee)
This dissertation thesis deals with crowdfunding campaigns in terms of their structure and important elements of successful crowdfunding projects. The main aim of this thesis is to create a set of recommendations for the creation of successful crowdfunding projects. In order to achieve this task, the statistical method of binary logistic regression analysis is used to determine the effect of the utilization of the introductory video, the number of updates during the duration of the project, the number of imagines, the number of words in the project description, the duration of the project and the project category on the probability of success of the project. The first part of this thesis is composed of the description of different concepts of crowdfunding including their historical context, the crowdfunding business models and the project typology, chosen platforms and the principals of their operation, chosen successful campaigns and their structure. In the analytical part I deal with the impact of the above mentioned variables on the probability of success.
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An analysis of crowdfunding in the Czech Republic, the Slovak Republic and the United States in the example of comparing similar types of campaigns.
Slúka, Aleš ; Svobodová, Ivana (advisor) ; Zimmermann, Pavel (referee)
This bachelor thesis deals with the exploring the business of crowdfunding, a relatively new way of financing using modern technology. The motivation of potentional investors or people needing investment to employ this method of funding is also discussed, comparing the course of specific similar campaigns in the countries named above, and the influence of the general campaign success. The theoretical part of the thesis defines crowdfunding its types, properties and the technological environment in which it currently operates. Selected crowdfunding platforms are also described, along with, the specifications that significantly impact, the structure of customers and investors. The practical component of the thesis deals with the comparison of the reward-based crowdfunding in the Czech Republic, the Slovak Republic and the USA. The survey was conducted on the basis of the statistical analysis of the collected data, along with a questionnaire aimed at deducing the opinions of the public in relation to crowdfunding. The conclusion of this work is devoted to the formulation of knowledge gained from the empirical part of the work applicable to the local environment.
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