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Using the Concept of Total Compensation in the Selected Subject
Ziminová, Monika ; Novák, Miloš (referee) ; Kruntorádová, Markéta (advisor)
The bachelor thesis focuses on the usage of the Concept of Total Compensation in the subject of Marcela Cisarova. The theoretical part explains basic concepts related to the topic. Practical part of the thesis introduces Marcela Cisarova and includes the analysis of an economic situation as well as the analysis of external environment. In the result practical part creates an effective motivation program with a goal of increasing work efficiency of employees.
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Proposal of Communication Mix in the Selected Company
Ziminová, Monika ; Erlebach, Ing, Jiří (referee) ; Milichovský, František (advisor)
The subject of this thesis is a proposal of a communication mix for a selected company BM Holding s.r.o. In the thesis it can be found a detailed analysis of the current state of the communication mix, the determination of possible deficiencies and the design of a new communication mix. The proposed communication mix should ensure a better market position for the company and attract new customers. The theoretical part of this thesis is focused on the basic concepts of marketing environment, marketing mix and communication.
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Proposal of Communication Mix in the Selected Company
Ziminová, Monika ; Erlebach, Ing, Jiří (referee) ; Milichovský, František (advisor)
The subject of this thesis is a proposal of a communication mix for a selected company BM Holding s.r.o. In the thesis it can be found a detailed analysis of the current state of the communication mix, the determination of possible deficiencies and the design of a new communication mix. The proposed communication mix should ensure a better market position for the company and attract new customers. The theoretical part of this thesis is focused on the basic concepts of marketing environment, marketing mix and communication.
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Using the Concept of Total Compensation in the Selected Subject
Ziminová, Monika ; Novák, Miloš (referee) ; Kruntorádová, Markéta (advisor)
The bachelor thesis focuses on the usage of the Concept of Total Compensation in the subject of Marcela Cisarova. The theoretical part explains basic concepts related to the topic. Practical part of the thesis introduces Marcela Cisarova and includes the analysis of an economic situation as well as the analysis of external environment. In the result practical part creates an effective motivation program with a goal of increasing work efficiency of employees.
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