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Marketing Communication
Winterová, Klára ; Kadlecová, Lenka (referee) ; Schüller, David (advisor)
The diploma thesis deals with the marketing communication of a selected mountain hotel and proposes own recommendations in the marketing communication of the hotel. The presented recommendations serve to increase awareness of the hotel and to strengthen relationships with its clients. The own proposals are based on the performed analyzes of the marketing environment of the hotel and the evaluated own research. The research is conducted via questionnaire survey. The paper also outlines the theoretical background of the used methods, marketing communications of business in services and the specifics of tourism services.
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Marketing Research to support communication of the product valuation
Winterová, Klára ; Krellerová, Lenka (referee) ; Šimberová, Iveta (advisor)
The Bachelor's thesis focuses on a marketing research for the selected brewery. The research is conducted via questionnaire survey and serves as a support for marketing communication in the field of product valuation. Based on the results from the questionnaire own proposals for the marketing communication of the awarded products are presented. This thesis outlines the necessary theoretical background and analyzes the marketing environment of the company.
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Marketing Communication
Winterová, Klára ; Kadlecová, Lenka (referee) ; Schüller, David (advisor)
The diploma thesis deals with the marketing communication of a selected mountain hotel and proposes own recommendations in the marketing communication of the hotel. The presented recommendations serve to increase awareness of the hotel and to strengthen relationships with its clients. The own proposals are based on the performed analyzes of the marketing environment of the hotel and the evaluated own research. The research is conducted via questionnaire survey. The paper also outlines the theoretical background of the used methods, marketing communications of business in services and the specifics of tourism services.
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|
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Marketing Research to support communication of the product valuation
Winterová, Klára ; Krellerová, Lenka (referee) ; Šimberová, Iveta (advisor)
The Bachelor's thesis focuses on a marketing research for the selected brewery. The research is conducted via questionnaire survey and serves as a support for marketing communication in the field of product valuation. Based on the results from the questionnaire own proposals for the marketing communication of the awarded products are presented. This thesis outlines the necessary theoretical background and analyzes the marketing environment of the company.
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