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National Repository of Grey Literature

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Presentation of the Czech Republic within the European Union Vertaľová, Barbora ; Postler, Milan (advisor) ; Mikeš, Jiří (referee) This diploma thesis deals with the presentation and the image of the Czech Republic within the European Union. The thesis is divided into a theoretical and an empirical part. The theoretical chapter concentrates on the background and foundations for the paper. The empirical chapters directly address the Czech Republic--a Central European country with a developed European economy. Emphasis is placed on organizations that focus on the presentation of the Czech Republic and the activities these organizations do to promote the Czech Republic. The final chapter focuses on the results of an online survey comparing public opinion between Czech residents and other European Union residents. The conclusion of the diploma thesis includes an analysis of all data collected (including the survey data), an evaluation of the status of the Czech Republic, and recommendations beneficial to presenting organizations. Detailed record

Marketing strategy of selected company Vertaľová, Barbora ; Zeman, Jiří (advisor) ; Filipová, Alena (referee) The bachelor thesis deals with marketing strategy of selected company, namely French bakery PAUL. This thesis is divided into three parts. The first chapter deals with the theoretical knowledge of marketing, SWOT analysis as well as segmentation, targeting and positioning. The second chapter describes marketing mix and its components. The third chapter focuses on the French bakery PAUL, using theoretical knowledge from the first two chapters. Detailed record

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