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How IOT changes business model of Microsoft
Hruška, Jan ; Andera, Michal (advisor) ; Urbík, Jan (referee)
The main goal of this thesis is to discover how an emerging technological megatrend, the Internet of Things, changes the business model of the Microsoft OEM team. OEM business is fully dependent on sales of Windows licenses; however, the PC market is declining and whole Microsoft is shifting into offering of cloud services while being financed by the OEM revenues. Nevertheless, the strategy of how the OEM team fits into the future of cloud offerings is clearly missing. To discover what changes should be made inside the current business model, 13 interviews with managers across Microsoft were conducted and analyzed. Identified themes were assigned to business model building blocks, ranked by the importance, and supported by relevant quotes from interviews as well as the theoretical background. The most important subjects of changes were identified as partners, activities and value proposition; however, changes will be seen in every aspect of the OEM business. As a result, specific changes in building blocks are described and the first steps towards the Internet of Things strategy suggested. That will ensure the relevance of the conservative OEM team in the connected future.
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The use of online communication in business practices
Mináriková, Monika ; Šedivá, Zuzana (advisor) ; Urbík, Jan (referee)
The current stage of the World-Wide-Web development called Web 2.0 has a considerable effect on the online communication both inside and among businesses. Social media is the strongest trend in this area. Integration of these media into the internal and external communication strategy has become essential for businesses in order to attain a sustainable competitive advantage. The main objective of this thesis is to map the possibilities and technologies of contemporary corporate online communication with regard to the development of Web 2.0. The next goal is to provide recommendations on their use with their possible advantages and disadvantages. The thesis is divided into three main parts. The first part deals with the concept of Web 2.0, main characteristics, technologies, and possible future development. The next part is devoted to specific tools and technologies for the internal and external online communication of businesses. The final part of the thesis is practical and has been written in collaboration with the Microsoft Corporation. The goal of this part of the thesis is to conduct a survey about the use of Internet communication by young people in the Czech Republic. Based on this survey recommendations are set out on how to effectively reach and communicate with this target group through the Internet.
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