National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Campaign of SPD and Trikolóra on social networks in the regional elections 2020
Ullsperger, Adam ; Just, Petr (advisor) ; Charvát, Jakub (referee)
This Diploma thesis deals with the campaign of the two political parties SPD and Trikolóra on social media networks before regional elections in 2020. It strives to show the form and the differences of the pre election campaign of these two political parties two weeks before the elections on Facebook, YouTube, Twitter and Instagram. The theoretical part shows the way we can classify the political parties with the cleavages, describes the chosen social media platforms and answers why these four specific platforms had been chosen. It narrates the characteristics of the regional elections with the second-order elections theory and defines negative campaign. The practical part of the thesis draws attention to the political situation in the Czech Republic in autumn 2020, because the regional elections were affected by the Covid-19 pandemic. This part describes SPD and Trikolóra, their history, electoral achievements, defines the election program of these two parties and their similarities. The next chapter includes the quantitative analysis of the social media platforms of SPD and Trikolóra which is supplemented by the qualitative analysis describing the content of the posts. The conclusion of the thesis compares the data of the two parties and provides the campaign differences.
Pasparta - publishing company with aim to inform about autism spectrum disorders
Ullsperger, Adam ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
This bachelor thesis has aim to introduce Nakladatelství Pasparta publishing house, which orients its creative power on improving the public's knowledge about Autism Spectrum Disorders. The first chapter defines the term publishing house and describes a brief history of publishing business in Czech lands. The second chapter contains detailed information on its founding, its characteristics and contains a chronological overview of its creation, divided into four categories: Fiction, For Children, Specialised literature about autism and Psychology. This review ends in June 2019, but also includes unpublished literature and a brief introduction to future plans of Pasparta. This part is also about Pasparta's social enterprise for employing autistic persons. The third chapter describes how the whole cooperation works in practice and legal terms. It also contains a description of the publishing author's team and comes up with motivational issue of this whole project. The last part is about awards that Pasparta have won throughout its existence.

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