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Marketing Activities of the Sports Organizations
Trčková, Kateřina ; Jenišová, Blanka (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the marketing activities of „Sportuj s námi“. The theoretic part deals with the theoretic solution of the marketing, especially of the services of marketing mix. The practical part incorporates an analysis of the marketing activities of selected company and a proposition for increasing the efficiency of promotion of their services and of the total marketing mix. A part of the thesis is also a questionnaire. Its purpose is to find out public and runners attitudes to activities of sports organizations and determine level of awareness of the sport organization Sportuj s námi. The results of the thesis itself are recommendations for Sportuj s námi, which were created using SWOT analysis and questionnaire.
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Proposal for Marketing Communications Changes of the Selected Company
Trčková, Kateřina ; Filipová, Marie (referee) ; Mráček, Pavel (advisor)
The master’s thesis deals with the analysis of marketing communication of the community interest society Elim Letovice. It is focused primarily on the analysis of environment and individual components of the communication mix of Elim Letovice. The thesis includes a questionnaire survey, which was aimed at disclosing weaknesses of the society Elim Letovice. The SWOT analysis was elaborated on the grounds of the analysis of the environment and obtained information. In the next part of this thesis, there are submitted propositions and recommendations in the area of marketing communication.
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Multicomponent learning tasks in chemistry
Trčková, Kateřina ; Solárová, Marie (advisor) ; Čtrnáctová, Hana (referee) ; Sirotek, Vladimír (referee)
The main goal of this dissertation was to create and verify own multicomponent tasks of interdisciplinary character based on analysis of types of tasks occured in international research. Newly created multicomponent learning tasks were classified by task type, solution form, cognitive demands and task variety. Tasks of the same form were ordered to pairs, their difficultness, vulnerability and rate of success were verified. Multicomponent learning tasks were assigned verbally or nonverbally (charts, tables or pictures). Closed jobs (ordering items, matching items, multiple choice questions, true/false questions) and open jobs (wide-answer items, short-answer items) were used in complex of tasks. Rate of success of individual tasks was processed by non-parmetric statistical Wilcoxon test based on form, gender and type of study. Research survey was complemented by pupils' self- reflection questionnaires and teachers'questionnaires about testing process. Key words Multicomponent learning task, taxonomy of learning task, scientific literacy, reading literacy, self-reflective questionnaire.
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Study of the influence of the pasticizers on acyclovir release from polymeric carriers
Trčková, Kateřina ; Šnejdrová, Eva (advisor) ; Dittrich, Milan (referee)
Rigorous thesis Trčková Kateřina 2005 Theoretical part of this work is focused on the polymer delivery systems with controlled released of the drugs and targeting. In the experimental part was studied the Acyclovir (ACV) release from oligoester carriers branched with 5 % of mannitol (5M) and plasticized with various concentration of methyl-, ethyl- or hexyl salicylate. The 150,0 mg matrices composed of carrier, drug of 4% and plasticizer were put to the static dissolution test using phosphate citrate buffer of pH 6,0 at 37řC. The ACV released was determined spectrophotometricaly at 256 nm. The ACV liberation was continuous with different burst effect caused by plasticizer type and concentration. The best release was observed from carriers plasticized using only 10% of the plasticizer despite of the type of plasticizer. Ethyl salicylate in concentration of 10% was found to be the most convenient plasticizer of the 5M carrier.
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Multicomponent learning tasks in chemistry
Trčková, Kateřina
The main goal of this dissertation was to create and verify own multicomponent tasks of interdisciplinary character based on analysis of types of tasks occured in international research. Newly created multicomponent learning tasks were classified by task type, solution form, cognitive demands and task variety. Tasks of the same form were ordered to pairs, their difficultness, vulnerability and rate of success were verified. Multicomponent learning tasks were assigned verbally or nonverbally (charts, tables or pictures). Closed jobs (ordering items, matching items, multiple choice questions, true/false questions) and open jobs (wide-answer items, short-answer items) were used in complex of tasks. Rate of success of individual tasks was processed by non-parmetric statistical Wilcoxon test based on form, gender and type of study. Research survey was complemented by pupils' self- reflection questionnaires and teachers'questionnaires about testing process. Key words Multicomponent learning task, taxonomy of learning task, scientific literacy, reading literacy, self-reflective questionnaire.
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Multicomponent learning tasks in chemistry
Trčková, Kateřina ; Solárová, Marie (advisor) ; Čtrnáctová, Hana (referee) ; Sirotek, Vladimír (referee)
The main goal of this dissertation was to create and verify own multicomponent tasks of interdisciplinary character based on analysis of types of tasks occured in international research. Newly created multicomponent learning tasks were classified by task type, solution form, cognitive demands and task variety. Tasks of the same form were ordered to pairs, their difficultness, vulnerability and rate of success were verified. Multicomponent learning tasks were assigned verbally or nonverbally (charts, tables or pictures). Closed jobs (ordering items, matching items, multiple choice questions, true/false questions) and open jobs (wide-answer items, short-answer items) were used in complex of tasks. Rate of success of individual tasks was processed by non-parmetric statistical Wilcoxon test based on form, gender and type of study. Research survey was complemented by pupils' self- reflection questionnaires and teachers'questionnaires about testing process. Key words Multicomponent learning task, taxonomy of learning task, scientific literacy, reading literacy, self-reflective questionnaire.
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Proposal for Marketing Communications Changes of the Selected Company
Trčková, Kateřina ; Filipová, Marie (referee) ; Mráček, Pavel (advisor)
The master’s thesis deals with the analysis of marketing communication of the community interest society Elim Letovice. It is focused primarily on the analysis of environment and individual components of the communication mix of Elim Letovice. The thesis includes a questionnaire survey, which was aimed at disclosing weaknesses of the society Elim Letovice. The SWOT analysis was elaborated on the grounds of the analysis of the environment and obtained information. In the next part of this thesis, there are submitted propositions and recommendations in the area of marketing communication.
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Multicomponent learning tasks in chemistry
Trčková, Kateřina
The main goal of this dissertation was to create and verify own multicomponent tasks of interdisciplinary character based on analysis of types of tasks occured in international research. Newly created multicomponent learning tasks were classified by task type, solution form, cognitive demands and task variety. Tasks of the same form were ordered to pairs, their difficultness, vulnerability and rate of success were verified. Multicomponent learning tasks were assigned verbally or nonverbally (charts, tables or pictures). Closed jobs (ordering items, matching items, multiple choice questions, true/false questions) and open jobs (wide-answer items, short-answer items) were used in complex of tasks. Rate of success of individual tasks was processed by non-parmetric statistical Wilcoxon test based on form, gender and type of study. Research survey was complemented by pupils' self- reflection questionnaires and teachers'questionnaires about testing process. Key words Multicomponent learning task, taxonomy of learning task, scientific literacy, reading literacy, self-reflective questionnaire.
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