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The communication Strategy of Nonprofit Organization Movember Foundation in the Czech Republic
Steinbergerová, Zuzana ; Shavit, Anna (advisor) ; Klimeš, David (referee)
The bachelor thesis Communication Strategy of Nonprofit Organization Movember Foundation in the Czech Republic presents international nonprofit organization which focuses on men's health. The first part of thesis focuses on history of the organization and its missions. The thesis continues with a chapter in which is explained the role of marketing in nonprofit organizations then marketing goals in the organization are defined. The next part of the thesis is concentrated on communication strategy of the organization in the Czech Republic. This part also analyzes who are target audiences and defines competitors among other nonprofit organizations within the same area of interest. Furthermore this chapter presents communication activities in two time periods: 2009- 2012 and 2013-2015 and analyses them. The next part concerns author's own research, which will reveal awareness of the organization in the Czech Republic. Moreover research will show if Czechs consider the organization as trustworthy institution or not. In addition to that, research will disclose if the organization was successful in terms of increasing the awareness of male's cancer during the 7- year-period of its presence in the Czech Republic. The last chapter of the thesis recommends how Movember Foundation can improve its...
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Self-tracking as a form of communication: case study of communication of sportsmen in the Czech Republic
Steinbergerová, Zuzana ; Soukeník, Štěpán (advisor) ; Audyová, Petra (referee)
This diploma thesis explores a new phenomenon in Communication studies called self- tracking. The activity of self-tracking involves digital technology that enables systematic recording of aspects of individual's life such as sport activity or health. Despite the high number of Czechs who self-track themselves, this activity is not very well-known yet in the Czech Republic. Therefore one of the aims of this diploma thesis is to provide an insight into the communication process between athletes and their self-tracking devices. Research part of the theses should answer the questions about the exchange of information between athletes and technologies. In addition to find out why athletes record sport data, meanings of data and what benefits data bring them. Other part of the research explores attitudes of Czech athletes towards sharing data from sport on social media. The first part of the thesis is dedicated to introduction of the phenomenon, summary of English literature on this topic and determination of critical questions in the current research of self-tracking. Second part is dedicated to description of qualitative research method, analysis and interpretation of data. Presented qualitative research was made on a sample of 12 sportsmen from the Czech Republic who regularly self-track their sport...
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The communication Strategy of Nonprofit Organization Movember Foundation in the Czech Republic
Steinbergerová, Zuzana ; Shavit, Anna (advisor) ; Klimeš, David (referee)
The bachelor thesis Communication Strategy of Nonprofit Organization Movember Foundation in the Czech Republic presents international nonprofit organization which focuses on men's health. The first part of thesis focuses on history of the organization and its missions. The thesis continues with a chapter in which is explained the role of marketing in nonprofit organizations then marketing goals in the organization are defined. The next part of the thesis is concentrated on communication strategy of the organization in the Czech Republic. This part also analyzes who are target audiences and defines competitors among other nonprofit organizations within the same area of interest. Furthermore this chapter presents communication activities in two time periods: 2009- 2012 and 2013-2015 and analyses them. The next part concerns author's own research, which will reveal awareness of the organization in the Czech Republic. Moreover research will show if Czechs consider the organization as trustworthy institution or not. In addition to that, research will disclose if the organization was successful in terms of increasing the awareness of male's cancer during the 7- year-period of its presence in the Czech Republic. The last chapter of the thesis recommends how Movember Foundation can improve its...
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