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Effective Employer Branding in the context of HR system changes in companies
Moidlová, Gabriela ; Stříteský, Marek (advisor) ; Palíšková, Marcela (referee)
This bachelor thesis deals with the application of effective Employer Branding in companies and changes of HR. The main objective is to identify and phrase main methods and principles of building an Employer Brand based on the analysis of study cases of two IT companies. Consequently, based on these outputs, the roles and competencies of HR in each sphere of the Employer Brand building process are defined. The whole thesis is connected with the context of current situation in the labour market. The terms are explained further in the theoretical part as well as the basic information about the companies. In the practical part the study cases are built up and the answers to the questions of research are formed subsequently according to the output.
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Use of social media in recruitment
Burgár, Stanislav ; Stříteský, Marek (advisor) ; Němec, Otakar (referee)
The bachelor thesis discusses factores influencing a labour market and provides a descriptions of social medias. Afterwards it explores social media opportunities, such as employer branding, sourcing, advertising tools and social media implementation procedure planning in accordance with a company strategy. Gathered data are compared with an emplyoment analysis, which offers a overview of a development and current situation in the company. The thesis researches the applicability of social media in the company Severomoravské vodovody a kanalizace a.s. in Ostrava. Afterwards a plan is made for a utilization of social media for recruitment as well as for employer branding. In the end of the work is proposal for social media implementation in the company Severomoravské vodovody a kanalizace a.s.
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Analysis of factors of occupational motivation
Vacková, Veronika ; Stříteský, Marek (advisor) ; Legnerová, Kateřina (referee)
The bachelor thesis is focused on factors of motivation. The aim of the thesis is to analyse the working factors that most affect individuals between the ages of 20 and 30 who are just entering the labour market and looking for their application in the international environment. The analysis is divided into two parts. In the first part, the questionnaire survey determines the most important factors of motivation for the target group. The second part, based on an in-depth interview with the owner of Czech-us company, analyses the way of motivating the employees in the company. Based on a comparison of the results of the questionnaire survey and the in-depth interview, proposals and recommendations will be formulated to improve employee motivation in the company.
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Application of university graduates in the labor market
Špeldová, Dominika ; Legnerová, Kateřina (advisor) ; Stříteský, Marek (referee)
This bachelor thesis addresses the current problem of graduate employment in the labor market. The purpose of this bachelor thesis was to examine how graduates employment prospects are affected in the current labor market, and to propose recommendations that should improve the employability of recent graduates, and reduce unemployment levels among this demographic. This thesis is divided into two parts: theoretical and practical. The theoretical part is based on available literature, and explains the basic concepts of the subject. The practical part analyzes the results of the questionnaire survey, which was conducted among graduates of various universities. In the conclusion of the bachelor thesis, the results of the questionnaire survey are evaluated, and recommendations are proposed which should contribute to the improved employment prospects for university graduates.
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Graduates on the labor market in the Czech republic
Kalousková, Michaela ; Palíšková, Marcela (advisor) ; Stříteský, Marek (referee)
This bachelor thesis is focused on problematics of graduates employment on the labor market in the Czech Republic. Graduates have a high potential of employment and a specific position. The bachelor thesis analyzes the position of university graduates in the labor market and the comparison with selected member countries of the European Union. The secondary data and the time series are used in the analysis. The aim of the bachelor thesis is to formulate several recommendations relating to the government, educational institutions and employers. Using these recommendations could facilitate and accelerate graduates' transition from education to work.
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Recruitment in the organization
Chvalníková, Lucie ; Stříteský, Marek (advisor) ; Rieselová, Hana (referee)
Bachelor's thesis deals with the analysis of the recruitment process in the company Dräger Medical s.r.o. The aim of the thesis is to analyze the process of recruitment, selection and hiring of staff and to provide a proposal for measures to eliminate the identified shortcomings. The first part of the thesis contains a theoretical definition of the individual phases of the recruitment process, including the methods used in practice. In the practical part are described and analyzed the recruiting processes, which are used in the surveyed company. As a basis for the creation of the practical part were used two methods; analysis based on the interview with the HR manager and analysis of the internal documents. The essence is to evaluate individual processes based on established theoretical knowledge, to identify deficiencies and to create a proposal to eliminate them, which will help the company to more efficiency and prosperity.
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Motivation of employees in a company
Červenková, Aneta ; Stříteský, Marek (advisor) ; Nožičková, Marie (referee)
This bachelor thesis deals with motivation of employees in insurance company. The aim of this thesis is to create set of recommendations, that should lead to increased motivation and higher satisfaction among employees. Partial goal is the analysis of factors influencing the motivation of the employees. The analysis is divided into two parts. First part is analysis of a company´s motivational program. The second part is based on questionnaire survey among employees. Based on the survey, were found strengths and weaknesses of the company. Some of the strengths include responsibility management, nice workplace, education, care about employees and fair play. Founded weaknesses are system of employee benefits, bad communication and low awareness. Based on these strengths and weaknesses were suggested recommendation and solutions to improve motivation and satisfaction of employees.
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Perception of the employer brand in the Czech banking sector by university students with economic focus
Jankovcová, Šárka ; Stříteský, Marek (advisor) ; Palíšková, Marcela (referee)
The main goals of this bachelor thesis is to analyze perception of generation Y towards individual banks in Czech Republic as theirs potential employers, and base on finding recommends which factors are significant to be reflected in process of creating brand building strategy. These objectives will be achieved by analyzing surveys filled in by university students majoring in economics and who are also members of the generation Y. This thesis is divided in theoretical and practical segment. The theoretical part is focused on stating and clarifying terms which are detrimental for this issue. The practical part is consisted of brief characteristics of banking system in Czech Republic, role and function of Czech Nation Bank and concisely description of few selected commercial banks. Furthermore there is evaluation of the previously mentions surveys, which brought conclusive findings. Best perceived is Czech National Bank in almost all aspects. The commercial banks which were included in the survey were viewed, in regards to being possible place of employment, similarly. Which suggests that there is big opportunity for banks to focus on and change one specific element and thus differentiate themselves from the others banks. The most important findings of this the study, are in the last part compared with finding of studies: The Most Desired Company, Universum and TOP Employers.
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Appraisal system in organization Ipsos s.r.o.
Hladík, Jakub ; Stříteský, Marek (advisor) ; Šilerová, Lenka (referee)
The target of this thesis is to revise current appraisal system at company Ipsos s.r.o., evaluate it on a basis of comparation with theoretical principles and based on analysis of data, obtained by questioning in form of interviews or surveys, come up with optimalization. In the theoretical part, I will draw up the informations from the literature, describe the criteria of evaluation, the procedures used and also the differences between the evaluation of the subordinates and the evaluation of the managers. In the practical part, the information will be drawn from IPSOS s.r.o. materials, from the interviews of the evaluators and from the staff of the Human Resources Department as well.
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Motivation and job satisfaction of generation Y employees
Zuranová, Natálie ; Legnerová, Kateřina (advisor) ; Stříteský, Marek (referee)
This thesis aims to find out how to properly motivate the new generation Y and find out if there are differences in their motivation and job satisfaction from other generations. Using mixed research in the form of a questionnaire survey for employees and in-depth interviews with potential employers will provide a dual view of the issue, which can provide valuable information and serve as an important informative element for the correct motivation of Y generation. Three hypotheses have been identified, which will be subsequently verified in both quantitative and qualitative research. After evaluating the research, it is good news that the outlook of the generation Y and their employers is very similar, and it seems that potential employers are very well prepared for the future generation and are already able to estimate their differentiation from other generations and thus properly motivate them and stimulate them for better work performance.
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