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Marketing of banking instruments of Česká spořitelna, a.s.
Rychlá, Jana ; Belant, Filip (referee) ; Chalupský, Vladimír (advisor)
This diploma work deals with marketing problems of bank services. The theory of marketing bank mix is described in it, creation of marketing campaign and control of relations with clients. The goal is a detection of an embarrassment of marketing methods and campaigns used in Česká spořitelna, then evaluation of this methods and finally making some concept how to solve this situation.
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Marketing of banking instruments of Česká spořitelna, a.s.
Rychlá, Jana ; Belant, Filip (referee) ; Chalupský, Vladimír (advisor)
This diploma work deals with marketing problems of bank services. The theory of marketing bank mix is described in it, creation of marketing campaign and control of relations with clients. The goal is a detection of an embarrassment of marketing methods and campaigns used in Česká spořitelna, then evaluation of this methods and finally making some concept how to solve this situation.
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Financial analysis of company Komerční pojišťovna, a.s.
Pánková, Hana ; Holečková, Jaroslava (advisor) ; Rychlá, Jana (referee)
This diploma thesis includes a financial analysis of company Komerční pojišťovna, a.s. as prepared for the period 2005 - 2010. The aim of the thesis is theoretical and then practical processing of financial analysis of commercial insurance company. The theoretical part describes the different stages and methods of financial analysis. The practical part contains an analysis of the financial situation of the company and its comparison with industry.
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The financing of the corporate client from the perspective of bank
Vrbská, Eva ; Taušer, Josef (advisor) ; Rychlá, Jana (referee)
The aim of this thesis is to describe the course of corporate financing. The thesis is divided into two main parts - the theoretical part and practical part. The theoretical section describes the financial statements, financial analysis and the individual components of the loan proposal. In the practical part is given financial analysis based on data from the client's annual reports. Here is a loan proposal, drawn up on the basis of the conclusions of financial analysis, which provides appropriate funding attending various financial risks, which the client must undergo as an entrepreneur.
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