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Návrh online marketingové strategie pro e-shop Brove.cz
Rozsypal, Tomáš
The Bachelor thesis is dedicated to the proposal of online marketing strategy for e-shop Brove. In the theoretical part of the thesis are described terms connected to online marketing, especially SEO, linkbuilding and PPC. Regarding to SWOT analysis there are suggested marketing strategies. The last part of the thesis iincludes the proposal of online marketing strategy according to chosen marketing strategy.
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Tři loukotě českého investora
Rozsypal, Tomáš
The three spokes rule poses a diversified investment and divides it into three sec-tors: real assets, real estate and products of financial market. The issue of holding property with relation to economic cycles is composed from the perspective of a do-mestic investor. In this thesis, there are four models. Each of them is composed of different proportion of assets. The examples are described in horizons of 5, 10 and 15 years. The resulting comparison is made by Sharpe ratio. The results of this bach-elor thesis recommend, how to choose the structure of portfolio of Czech investor for a timeline.
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