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Journal New age during years 1939-1945 - Pilsen regional journal in the protectorate period
Pražáková, Hana ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
Bachelor work Deník Nová doba v letech 1939-1945 - regionální list na Plzeňsku v období protektorátu (Journal New age during years 1939-1945 - Pilsen regional journal in the protectorate period) treat with changes of the Pilsens journal Nová doba during above defined period. The work is aimed not only on the form of the journal itself (number of pages, columns, price, articles origin, graphic layout and photographs and so on) but also on editorial staff and operations of the redaction that definitely had formed orientation of the journal content. The way Nová doba process information, is explained in the analysis of articles that refer to the selected events. Chapters that are devoted to the journal itself are preceded by brief characteristic of examined years 1939-1945 in Czech and Moravia with stress on Pilsen region and description of the medial praxis valid at the same time period. At the same time is described brief evolution of the journal Nová doba during the time before and after the protectorate.
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Periodical press in Kutná Hora region during the period 1918-1948
Pražáková, Hana ; Köpplová, Barbara (advisor) ; Knapík, Jiří (referee)
The master thesis Periodical Press in the Kutná Hora Region during the period 1918 - 1948 focuses on the changes of the structure of periodical press in the Kutná Hora region in the specified time range. First, the definition of the Kutná Hora region with its demographic and geographic characteristics is provided. As the structure of the periodical press in the Kutná Hora region during the era of the First Republic was based on the situation before the First World War, the landscape of the media of the Kutná Hora region before 1918 is described. Kutná Hora region had been already rich in periodical press of political parties as well as the press of non-political organizations in that time and the same situation applies also for the interwar period. After the Munich agreement until the beginning of the occupation of Czechoslovakia the structure of the political press was changing at first and finally all the periodicals of political parties ceased to exist. By the march 1943, also the press of the non-political organization disappeared. In 1945 the richness of the prewar periodical press situation was not renewed. Most of the political parties shifted their weekly newspapers away from the Kutná Hora region and the non-political organizations were not allowed to publish their magazine due to the lack of...
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The Consumer Choice in the E-Commerce Environment
Pražáková, Hana ; Cahlík, Tomáš (advisor) ; Jánský, Ivo (referee)
The bachelor thesis The Consumer Choice in the E-Commerce Environment analyzes factors influencing the loyalty of e-commerce customers. The first part of the thesis describes the current situation of the e-commerce market in the Czech Republic. The second part introduces concepts that are connected to the theory of the consumer choice and CRM in the e-commerce environment. The third empirical part uses the theoretical concepts to create an empirical model which examines how the behaviour loyalty is related to the customer's satisfaction, to the marketing tactics and to the characteristics of e-shops and customers. The satisfaction with the last purchase proved to be an important determinant of the customer's loyalty. The probability of customer's loyalty depends also on the age of the e-shop and on the individual preferences. Customers for whom the price of the product is very important when making a purchasing decision tend to be less loyal. On the other hand, customers that prefer to buy at trustworthy sellers are more probable to be loyal in the future. Contrary, the marketing tactics did not prove to have any influence on the behavioural loyalty. The last part analyzes the influence of the website quality on the customer's satisfaction.
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Periodical press in Kolin region during the period 1945-1948
Pražáková, Hana ; Köpplová, Barbara (advisor) ; Aplt, Daniel (referee)
The bachelor thesis Periodical Press in the Kolín Region during the period 1945-1948 focuses on the changes of the structure of periodical press in the Kolín region after the Second World War. The first part of the thesis describes the geographic and demographic characteristics of the Kolín region, which helps to create a complex picture of the Kolín region in the first half of the twentieth century. In the second part, the thesis describes the periodical press in the Kolín region before 1945. The Kolín region had already been rich in periodical press in the second half of nineteenth century. In the period of the First Republic, the most significant part of the press structure was the press of political parties, second to that, were the periodicals of non-political organizations such as Sokol or tourists. During the Second Republic and especially during the Second World War the gradual cessation of regional press resulted in the complete destruction of its structure. In the third part of the thesis, the situation in the Kolín region after Second World War is described. The press of the left wing political parties was renewed and the press of non-political organizations stayed, however due to the lack of paper, never recovered. The events of February 1948 changed the structure of periodical press in the...
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Relationship between use of television and new media in spectator habits of teenagers at secondary schools
Pražáková, Hana ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
The thesis named Relationship between using TV and new media in the habits of secondary school teenagers is trying to identify ways of using common TV broadcasting and TV contents reachable with a help of new media by czech secondary school teenagers. It also examines their relationship towards above mentioned delivery technologies and contents. In the theoretical part the attention is paid not only to the specific category of adolescent viewers and video content users, but to technological and social aspects that can influence ways and motives for using TV contents as well. This thesis also touches current issue of television studies, which has arrised together with new digital technologies arrival . Practical part is with a help of quantitative and qualitative research trying to reach empirically-based data, supporting and developing findings described in the theoretical part. Performed questionaire research results in statistically not yet recorded information about equipment (such as TV and PC with internet access) installed in teenagers' apartments. It is especially easy access to above stated technologies, what has the biggest impact on the way and intensity of using these technologies. Subsequent qualitative interviews, focus on motives and reasons leading to changes of teenaged viewers'...
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