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Twenty Years of the TV Show Kouzelná školka (Magic Kindergarten) in the Czech Television
Procházková, Pavla ; Wolák, Radim (advisor) ; Prázová, Irena (referee)
The bachelor's thesis entitled "Twenty Years of the TV Show Magic Kindergarten on the Czech Television" deals with the TV show Magic Kindergarten for preschool children on the Czech television public broadcasting. The goal of the thesis is to find and describe basic changes of the show in the period of twenty years of its broadcasting history. Before the research part, the issue of broadcasting for children and its specifics, the history of composed television shows for children in the Czech Republic and the current state of composed TV shows for children are introduced. Following part of the thesis is dedicated to the TV show Magic Kindergarten - basic description and characteristics of the cited composed television show designed for the youngest viewers. The research goal is to trace changes in both formal side of the show - its length, formal structure, design of the studio, music component, graphics, moderation, and changes in the content - content structure of the show, characteristics of broadcasted shows, content of hosts' inputs, all that on the sample of forty episodes (two episodes for each year of the Magic Kindergarten 1999-2019). Research methods consist of the study of specialized literature, content analysis and comparative research on separate episodes of the sample.
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Comparison of book reviews in pravo and mf dnes in 2002,2006 and 2010 and their impact on readership
Cvrkalová, Petra ; Prázová, Irena (advisor) ; Čeňková, Jana (referee)
A purpose of the Bachelor Thesis Comparison of book reviews in Právo and MF Dnes in 2002, 2006 and 2010 and their impact on readership is to describe and compare literary reviews in two different journals; thereafter to try to identify their influence on the marketability of books. It summarizes the available evidence on the issue of reviews and literary critique in the theoretical part and it also mentions the reading culture and reading surveys. It compares the reviews published in the selected press in the practical part. The content analysis describes this issue first and as second the comparison with the books' titles sales rank, as it is published on Union of Czech booksellers and publishers website. On the base of this comparison, this thesis tries to define the influence of the review in daily newspapers to books sale, and if the readers are influenced by either the positive, or negative review.
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THE TRANSFORMATIONSOF THE RELATION BETWEEN AND READER AND BOOK IN THE YEARS 1990-2009
Suková, Anna ; Halada, Jan (advisor) ; Prázová, Irena (referee)
Bachelor thesis "The Transformations of the Relation between a Reader and a Book in the Years 1990-2009" aims to describe and clarify the development of book reading in the Czech Republic from post-revolution years to the present days with an extension to the 80s. Mapping of this subject-matter is based on an analysis of a range of readers' surveys which addressed the relation between a reader and a book, reading habits, behavior on the book market, libraries, preferred literary genres and authors etc. This thesis covers all these aspects. It also deals with international researches of reading literacy among teenagers (PISA). In the beginning it offers several readers typologies in search of the most suitable definition of a reader. It treats the significance of the book for human society and explains the changes on the book market since the fall of the communist regime. Then it characterizes sociological research and its requirements as well as its possible limits and deficiencies. The most extensive chapter describes individual readers' surveys, from information about how they were carried out to their most important findings which are then put into context. To conclude the thesis compares essential data from these researches and their selected results. It also proposes key trends in reading and...
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Critical look on internets expectations
Pobežal, Michal ; Mrkvička, Tomaš (advisor) ; Prázová, Irena (referee)
The diploma work proceeded from a hypothesis, that Internet will gradually lead to a development, similar to the one of TV or radio - thus that it will become a medium, through which a narrow group of owners of particular titles of this media will share on the profit generation and that after a certain period the entry of new subjects into this market will be limited in a same way as it is today in the world of electronic media and print. And also that the big internet web sites will enter the print and electronic media market or will influence it significantly. Powered by TCPDF (www.tcpdf.org)
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