|
|
Marketing Mix of a Selected Engineering Company on B2B Market in Russia
Kozlova, Elena ; Plíhal, Petr (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on marketing mix of a concrete company, which is operating in international environment. The thesis is divided into three main parts. The theoretical part describes basic concepts related to the topic. The analalytical part of the thesis focuses on the business environment of company Dieffenbacher CZ, assuming its future expansion to Russian market, while the results obtained are further summarized in SWOT analysis. The practical part offers proposals and recommendations from the perstective of marketing mix for successful entry of a selected engineering company to Russian market based on the findings from the complied analyses and theoretical concepts.
|
|
| |
|
|
Company´s Value Estimation
Homolková, Kristýna ; Plíhal, Petr (referee) ; Kocmanová, Alena (advisor)
This master thesis is focused on determining the value of the company Dieffenbacher CZ hydraulic presses by using income-based methods at 31.12.2017. The thesis is divided into a theoretical, practical part and own design solution. The theoretical part describes the basic concepts and procedures. In the practical part is presented company, strategic and financial analysis, value generators and financial plan. The final part of the diploma thesis is the determination of the value of the company.
|
|
|
Marketing Mix of a Selected Engineering Company on B2B Market in Russia
Kozlova, Elena ; Plíhal, Petr (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on marketing mix of a concrete company, which is operating in international environment. The thesis is divided into three main parts. The theoretical part describes basic concepts related to the topic. The analalytical part of the thesis focuses on the business environment of company Dieffenbacher CZ, assuming its future expansion to Russian market, while the results obtained are further summarized in SWOT analysis. The practical part offers proposals and recommendations from the perstective of marketing mix for successful entry of a selected engineering company to Russian market based on the findings from the complied analyses and theoretical concepts.
|
|
|
Company´s Value Estimation
Homolková, Kristýna ; Plíhal, Petr (referee) ; Kocmanová, Alena (advisor)
This master thesis is focused on determining the value of the company Dieffenbacher CZ hydraulic presses by using income-based methods at 31.12.2017. The thesis is divided into a theoretical, practical part and own design solution. The theoretical part describes the basic concepts and procedures. In the practical part is presented company, strategic and financial analysis, value generators and financial plan. The final part of the diploma thesis is the determination of the value of the company.
|
|
| |
guest ::
RSS feed.