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Design of Communication Strategy of a Company
Pečínka, Petr ; Ing. Jaroslav Řeháček. (referee) ; Kaňovská, Lucie (advisor)
This thesis focuses on a proposal of communication strategies of LETOVICKÉ STROJÍRNY, s. r. o. The first part explains a theoretical knowledge of the marketing mix and communication mix. Introduction of the second part analyzes the current state of the company and the end of the final part deals with a proposal of communication strategies improvement.
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DNA POLYMERASE STOP ASSAY FOR DETECTION OF G-QUADRUPLEXES
Petr, Marek ; Bažantová, Pavla ; Adámik, Matěj ; Kejnovská, Iva ; Dvořáková, Zuzana ; Vorlíčková, Michaela ; Pečinka, Petr ; Brázdová, Marie
In this work we performed DNA polymerase stop assays while using template DNA derived from promoter regions of VEGF and c-Myc proto-oncogenes under variety of experimental conditions. Partial stopping of DNA synthesis along the template strand was observed in the presence of K+ ions due to formation of stable G-quadruplex structures. In contrast, Na+ ions alone were unable to stabilize G-quadruplexes to stop the reaction at their site. These data suggest that K+ and Na+ ions, which are both known to stabilize G-quadruplexes, do this in different manner or extent.
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Design of Communication Strategy of a Company
Pečínka, Petr ; Ing. Jaroslav Řeháček. (referee) ; Kaňovská, Lucie (advisor)
This thesis focuses on a proposal of communication strategies of LETOVICKÉ STROJÍRNY, s. r. o. The first part explains a theoretical knowledge of the marketing mix and communication mix. Introduction of the second part analyzes the current state of the company and the end of the final part deals with a proposal of communication strategies improvement.
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