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Reflexion of Child's "Canonical Approach"
Pavlík, Mikuláš ; Beneš, Jiří (advisor) ; Hrabáková, Eva (referee)
Anotation This diploma thesis "Reflection of the Canonical Approach of Brevard S. Childs" deals with the charakteristic focuses and postulates of the canonical approach of Brevard S. Childs with focusing on his two important publications: Introduction to the Old Testament as Scripture (1979) and Biblical Theology of the Old and New Testaments (1993). It shows a short intersection of his longterm academic exploratory work and with respect to the interpretative emphasis describes a brief overview of history of the canon exploration from the Reformation to the so called New Biblical Theology. The content centre of the diploma thesis is to introduce the main methological foundations of Childs'canonical approach with regard to its central postulates - for example: canonical intentionality, final form of the text, etc. and to those hermeneutical elements which are applicable in practical pastoral work of the church. At the end of the diploma thesis there is a short practical guide to the theological exegesis based on the main hermeneutical principles of the Childs'canonical approach.
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Trends in communication between the brand and customer in the context of delelopment of social media on the example of the fashion retail Everlane
Pavlík, Mikuláš ; Vochocová, Lenka (advisor) ; Zezulková, Markéta (referee)
This thesis focuses on the current possibilities of corporate communication on social networks, presented on the example of Everlane fashion brand. The central theme of the whole thesis is the issue of sustainability and transparency, especially in relation to fashion. In addition to the specifications of selected social networks, such as Facebook, Twitter, and Instagram, the theoretical part presents foreign researches that examine these topics from both corporate approach and customer interest. The descriptive section of the thesis analyzes the monthly social networking experience of Everlane brand, which examines in which way, for what purposes and how differently is it possible to access each network, including interaction with the customers themselves. The main research question of the qualitative analysis is as follows: How does the Czech public evaluate interest in the topic of sustainability of the clothing industry professional and how, according to them, do fashion brands approach the topic in social media communication? Interviews with selected Czech fashion experts are conducted and analyzed through grounded theory, in order to provide an insight into the issues in the context of the local market.
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Communication strategy of Mercedes-Benz Prague Fashion Weekend in the years 2013-2014
Pavlík, Mikuláš ; Koudelková, Petra (advisor) ; Hejlová, Denisa (referee)
The bachelor thesis "The Communication Strategy of Mercedes-Benz Prague Fashion Weekend in 2013-2014" analyses the overall functioning and transformation of the communication strategy of this key social and business event that promotes the Czech fashion industry. The observed period of two years focuses on the change of leadership and the entrance of the key sponsor and also the titular partner - Mercedes-Benz, which as part of its strategy supports fashion weeks on an international level. In the first section, the thesis deals with the concept of fashion in a historical and social context, and successively with the current issues and the importance of using marketing tools. The second section explains the basic marketing concepts that are then applied in the research section. The third chapter focuses on the description of the individual annual fashion weekends and also on the operations of local competition. The research section, in addition to the use of various communication tools, is based mainly on media monitoring, which is done through quantitative content analysis. The SWOT analysis is applied for the identification of the current operation and future opportunities and threats.
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Reflexion of Child's "Canonical Approach"
Pavlík, Mikuláš ; Beneš, Jiří (advisor) ; Hrabáková, Eva (referee)
Anotation This diploma thesis "Reflection of the Canonical Approach of Brevard S. Childs" deals with the charakteristic focuses and postulates of the canonical approach of Brevard S. Childs with focusing on his two important publications: Introduction to the Old Testament as Scripture (1979) and Biblical Theology of the Old and New Testaments (1993). It shows a short intersection of his longterm academic exploratory work and with respect to the interpretative emphasis describes a brief overview of history of the canon exploration from the Reformation to the so called New Biblical Theology. The content centre of the diploma thesis is to introduce the main methological foundations of Childs'canonical approach with regard to its central postulates - for example: canonical intentionality, final form of the text, etc. and to those hermeneutical elements which are applicable in practical pastoral work of the church. At the end of the diploma thesis there is a short practical guide to the theological exegesis based on the main hermeneutical principles of the Childs'canonical approach.
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