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National Repository of Grey Literature

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Analysis of political advertisements on Facebook before the parliamentary elections in 2021 Obergruber, Ondřej ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee) The thesis is devoted to the analysis of Facebook advertisements, specifically political ones before the elections to the Chamber of Deputies of the Czech Republic in 2021. The theoretical part of the thesis is first devoted to political communication in general and its development, from which it moves on to a description of the current age of political communication. Next, the focus is on political communication through social networks and the technical means by which politicians communicate with users. The practical part consists of a quantitative content analysis of individual ads using Facebook's Ad Library tool and SPSS software. The results of the analysis are interpreted and placed in the context of the research, while answering the research questions of the thesis. Detailed record

Linguistic Analysis of Czech Texts on Social Network Twitter Obergruber, Ondřej ; Mareš, Petr (advisor) ; Lehečková, Eva (referee) This bachelor thesis focuses on linguistic analysis of texts from the social network Twitter. Based on the data corpus, which includes contributions from several users within selected and defined user groups, a complex linguistic analysis was performed. The focus is on language sings which are potentially specific solely for Twitter communication. Generalizing conclusions were made after the definition and concretion of particular linguistic elements. Two hypotheses have been verified; the first assumes that Twitter texts are affected by the limited number of characters and the second one assumes that Twitter users create a specific language style. Detailed record

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