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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Comparison of Consumer Behaviour in the Czech Republic and Germany
 Murcková, Lucia ; Postler, Milan (advisor) ; Brom, Jaroslav (referee)
The main purpose of this master thesis is to provide a comparison of consumer behaviour in given countries. In theoretical part, the definition of consumer behaviour is provided, followed by its key determinants along with characteristics of cultural background. Crucial focus though lies in the actual research, where I explore individual features of consumers in respective countries, all on the basis of an extensive online questionnaire. Subsequently, I evaluate the results of research and I try to interpret them mainly in cultural context.
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The research of effectiveness of advertising in JOY magazine
 Murcková, Lucia ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
Main aim of this bachelor's thesis is to estimate and to assess the effectiveness of advertising in JOY magazine. In my study I am trying to determine press in comparison with other medias and to advocate its importance as an advertisement carrier. The task of thesis is also to point out which values press advertisement can offer and what its minuses are. Furthermore, I want to establish conditions under which the effectiveness of press advertising is increased and support them by data coming from research. As a technique of research I used interrogation. Thesis is divided into theoretical and practical part.
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