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The Issue of Employees'Expression on Social Media
Lysková, Taťána ; Tomšej, Jakub (advisor) ; Štefko, Martin (referee)
The Issue of Employees' Expression on Social Media Abstract The aim of the diploma thesis was to describe the involvement of employees in social media according to the labour legislation. The goal is to define the extent to which positive law already reflects the trend of social networks in the field of labour relations and to establish limits of the employees' private posts. These limits arise from the labor law regulation, as well as significant cases dealt with by Czech and European courts. The work is divided into four parts. The first part defines the fundamental concepts, on the basis of which the work later analyzes the nature of employees' expressions through the medium and the resulting correctives provided for by the legislation. The second and third parts of the thesis describe the law in the field of employee expression and involvement in social networks, both at international and national level. The emphasis is placed on the courts' rulings in the significant cases, which extensively complete this issue. The fourth part of the thesis is devoted to current topics that employers face in the field of involvement of their employees on social networks in their leisure time. The chapter presents model situations in which employees' contributions to to social medias concerning the employer are...
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Female political candidate marfketing. Women in general election's campaigns 2017
Lysková, Taťána ; Shavit, Anna (advisor) ; Švec, Kamil (referee)
The Bachelor thesis "Female political candidates marketing: Women in general election's campaigns 2017" deals with the appearance of female candidates in the election campaigns on the example of the campaigns of the parties before the elections to the Chamber of Deputies of the Czech Parliament in the year of 2017. In the theoretical part, this thesis outlines the main barriers to a balanced representation of men and women in the politics. It introduces the state of representation of women in the Czech post-revolutionary politics in general, then describes the development of women's representation in the lower chamber of parliament from 1996 to the present. Furthermore, the thesis describes the gender stereotypes that politicians face the most often, such as attributing special competences or incompetences on the basis of their gender, highlighting their family or maternal roles at the expense of their professional abilities or imposing emphasis on the appearance and clothing of the candidates. Part of the work that has a practical character analyses the election campaigns of the strongest parties in the elections to the Chamber of Deputies in 2017, in terms of presence, meaning the frequency, and the method of displaying their female candidates in them. The analysis relates to selected campaign mediums,...
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