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Landscape assessment of a selected river landscape
Kotápišová, Kateřina ; Halamová, Jana (advisor) ; Lucie, Lucie (referee)
Diploma thesis deals with landscape evaluation of river Vltava on its lower stream in area between Roztoky and Mělník.
The theoretical part is focused on definitions of terms associated with watercourse and landscape of river floodplain. This part is describing function of river floodplain, human effect on landscape, shows the issues which are presented in landscape and describe ways of using landscape. Further it is deals with understanding of landscape, pattern of river landscape in art,characterizes the ideal state and negatively affected state of flux and provides approaches to the formation of river alluvium.
In the practical part are defined the boundaries of area and done a detail analysis of natural conditions, the historical development and exploitation of river flow at first.
The part of project was a creation of method useful for evaluations landscape. Based on in situ examination, area was divided into separate categories according visual quality of environment (landscape). The framework recommendations were created for each area categories and it should lead to conservation and protection the values of the landscape or improve its state. The detailed analysis of landscape evolution in terms of size and shape of areas and land cover was performed with use of historical maps. Thereafter the most affected area by human activity with the worst evaluation was chosen. For this chosen area were developed other analyzes as a base for suggestion of the solution.
Due to intensive use of river landscape the concept solution is focused on improve permeability, the habitability and landscape restoration of landscape structures.
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Business process improvement
Brádlová, Zdena ; Tichá, Ivana (advisor) ; Lucie, Lucie (referee)
The present master´s thesis deals with the topic of improving company processes. Within the framework of environmental management it focuses on the topic of company waste management. The goal of the thesis is to perform assessment of the waste management and to formulate recommendations. Theoretical part of the thesis provides interpretation of terms related to the process, process management and environmental management, focusing primarily on the area of waste management. Practical part then pursues to provide information on waste management process and to identify factors influencing the process. Final part comprises recommendations for the company management.
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Tourist destination attractiveness in the Czech Republic
Havránková, Eva ; Havlíková, Michaela (advisor) ; Lucie, Lucie (referee)
This master thesis deals with the perception of tourist destination attractiveness and its measuring by means of two research methods - Q-methodology and Likert scale. The use of these methods and the results which they provide are compared at the end of this thesis. In the theoretical part, which is based on the study of scientific literature, the term tourist destination and its potential for tourism development are defined. This part is also focused on the types of tourist destinations and explains the term tourist destination attractiveness. The following section is aimed at characterization of research methods Likert scale and Q-methodology. These methods are applied in the empirical research for data collection. The practical part is composed of the analysis of the data captured by the questionnaires and the comparison of the results based on own research focused on the tourist destination attractiveness. The result of this master thesis can be used by the destination management organizations and tourist centres in destinations.
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Tourist Destination Value - Dolní Poohří
Stolínová, Kristýna ; Havlíková, Michaela (advisor) ; Lucie, Lucie (referee)
The Master Thesis deal with evaluation of domestic tourism in the destination Dolní Poohří located in Usti region. Destination Dolní Poohří was defined within the project called Brána do Čech. The aim of this thesis is to determine the potential of tourism in the destination Dolní Poohří and its attractivity for domestic visitors and tourists. Subsequently evaluate if destination Dolní Poohří has a potential to growth and describe development of attractivity in the tourist destination for domestic visitors. To achieve the goals of the thesis was the following methods applied. The method of evaluating the potential of the tourist destination designed by RNDr. Jan Bína, the method ATD, which described RNDr. Jiří Vaníček in his article in the magazine COT Business and the index of destination quality Q, which used in their research Ing. Ida Vajčnerová, Ph.D and Ing. Kateřina Ryglová, Ph.D. Essential data used with above analyzing methods are obtained from the questionnaire survey, which was made during summer season in year 2016 and from a public database of Czech Statistical Office.
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Strategic analysis of the Farm BioVavřinec
Štolbová, Kristýna ; Rojík, Stanislav (advisor) ; Lucie, Lucie (referee)
This thesis is on the topic of Strategic Analysis of the farm BioVavřinec. The task of the study is to evaluate and propose appropriate strategic recommendations, strategic analysis. The work deals with the current state of the company and its market position. Furthermore, the works to external factors that help identify threats and opportunities arising company external. Intrinsic factors are identified strengths and weaknesses. The findings from internal and external analysis are the SWOT analysis. Work will be divided into two parts. The theoretical part describes the individual processes and tools for the development of strategic analysis. In the practical part will apply specific methods of choice BioVavřinec farm. The last part will contain the proposed strategic recommendations that will be useful for the future development of farms BioVavřinec.
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Analysis of economy selected town or village
Hnaťuk, David ; Homolka, Jaroslav (advisor) ; Lucie, Lucie (referee)
The aim of this diploma thesis is Economic analysis of selected towns and villages. Selected municipalities were surveyed cities Kladno and Libčice nad vltavou. The main aim of this paper is the analysis of budget receipts and expenditure of the selected municipalities for the period from 2011 to 2016 and their comparison. The paper consists of two parts, theoretical and analytical ones. There is Public administrativ, territoral governments,etc. This part covers also the description of local/regional self-government, municipal budgets and the individual types of revenues and expenditure. The analytical part deals with brief characteristics of the selected municipalities and focuses on detailed analysis of the structure of their revenues and expenditure. This comparison is followed by their evaluation. This part of the diploma thesis contains also the evaluation of the survey , which focused on citizens satisfaction with the municipality financial and budget management. Coclusion incudes results of initiated analysis to enhance life situation in the municipality.The summary of survey outcomes and the recommended proposals for the improvements of municipality financial and budget management are defined within the conclusion of the paper.
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Economic analysis of selected village or town
Vítů, Jan ; Homolka, Jaroslav (advisor) ; Lucie, Lucie (referee)
This thesis is about economic analysis of the villiges Pelhrimov and Nova Cerekev, the main goal of this work is compare the economic situation of both villages. The first part concerns the theoretical background of the issue, ie. general problems of the autonomous unit and the structure of the budget, namely the procedures for drawing up the budget and the definition budget item. Second part is practical part, which analyzes economic of Pelhrimov and Nova Cerekev for each year over the period 2011-2015, while the analysis is carried out on the principle of annual capture changes in revenues and costs. Subsequently, both villages are compared to the comparable base, that base is recalculation on 1 inhabitant for accurate capture of development. The analysis is followed by questioning in both villages, which aims to find out how residents perceive the issue of management of the village where they live. Finally is summarizing the outcome of secondary and primary research than make an objective assessment of both villages and suggest a possible improvement in the framework of their activities to the future.
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Evaluation of Online Marketing Communication in Specific Enterprise
Mocek, Tomáš ; Tichá, Ivana (advisor) ; Lucie, Lucie (referee)
The thesis is focused on online marketing communication tools and their effectiveness. The theoretical part focuses on the basics of online marketing and especially to the summary and characteristics of the various tools of online marketing. Those are further described their main advantages and possibilities. The practical part presents selected anonymous company for which the individual tools analyzed. Analyzed are mainly paid channels used by the company to promote its services in the period from the perspective of visitor behavior on the site and in terms of effectiveness of individual channels. Evaluation is done by monitoring key indicators using web analytics Google Analytics. The aim of the thesis is to evaluate the effectiveness of online marketing tools selected companies. Partial order is based on the analyzed data to proposing possible changes and other recommendations in this area.
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Communication strategy proposal of the Relax brand
Dvořáková, Klára ; Rojík, Stanislav (advisor) ; Lucie, Lucie (referee)
This theses follows up valuation of marketing strategy of sport sunglasses of the Relax brand and communication strategy proposal of sport sunglasses of this brand for the next season.
Theoretical part of the theses summarize topics of marketing and marketing communication based on present experts opinions a trends. It pursues holistic marketing, target marketing, different conceptions of marketing mix, marketing strategies in terms of different authors, brand perception, integrated marketing communication and situational analysis.
In practical part, the SWOT analysis is worked up. It is based on valuation of the situation of macro and micro environment and internal analysis that is based on the audit of marketing mix with emphasis on the communication mix. Pursuant this analysis, the communication strategy proposal is made. Its objectives were set in cooperation with management of the Relax brand.
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Implementation, management and appraisal of process management in a logistic firm
Dujavová, Beáta ; Tichá, Ivana (advisor) ; Lucie, Lucie (referee)
The diploma thesis deals with the topic of process management. The goal of the thesis is to identify the processes in given firm using the graphic process map. Process mapping is performed through several methods -participation in mapping processes, observation and one-to-one interviews.
The practical part of the thesis contains situation analysis. PEST analysis is used to describe the macro environment, defining the political, economical, social and technological environment in the Czech Republic. In terms of analysis of business area, the thesis deals with parcel logistics and e-commerce. In order to analyse the competition, the Porter´s five forces analysis is applied. The analytical part also contains the SWOT analysis.
In the end of the thesis, the business process improvements are suggested by the author based on the conclusions of performed analyses.
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