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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business environment of Austria
 Lněničková, Lada ; Müllerová, Františka (advisor) ; Střecha, Michal (referee)
The aim of this master thesis is to evaluate the business environment of Austria. Another goal of the thesis is to determine the advantages and disadvantages of the Austrian market and to specify the opportunities that the Austrian market offers to Czech companies. To achieve these goals PEST analysis and several indexes and rankings are used. The thesis is divided into four chapters. In the first chapter, several definitions of business environment are introduced as well as theoretical information about PEST analysis and indexes of chosen world organisation. The information gathered in the first chapter is subsequently applied to Austria in the second chapter. The third chapter focuses more on the relations between the Czech republic and Austria, considering the balance of trade, possibilities how to enter the Austrian market and cultural specifics of Austria. Whether the information acquired in the first three chapters corresponds with the current situation on the market will be verified by means of several interviews with professionals from this field.
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The business relations between the Czech Republic and the United Kingdom with consideration of the cultural differences
 Lněničková, Lada ; Müllerová, Františka (advisor) ; Střecha, Michal (referee)
The aim of this bachelor thesis is to describe the business relations between the Czech Republic and the United Kingdom and to analyse the cultural specifics of the UK. Another goal of the thesis is the analysis of the economical environment of the UK. The thesis is divided into five chapters. The first chapter is focused on the basic information about the country. In the second chapter I pay attention to the British economy, including the analysis of the basic macroeconomic facts and the international trade of the country. The next chapter deals with the Czech-British business relations. When entering a foreign market it is highly important to study the cultural differences of a country and its customs during business negotiations. The knowledge of these differences brings a big advantage for those interested in a market, therefore the fourth chapter is focused on this topic. The last chapter includes the opinions of the businessmen on the Czech and British market.
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