National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Application of a Direct Selling by Avon Cosmetics Company with Focus on Online Selling
Marchynová, Mária ; Zamykalová, Miroslava (advisor) ; Lišková, Marta (referee)
The principal aim of this thesis is to analyze online marketing and selling of Avon Cosmetics company, focusing on it's personal and direct selling. The first chapter introduces the company and the second deals with personal and direct selling. Theoretical part, which forms the third chapter of the thesis, characterizes direct marketing and its practical application within the company. The fourth chapter is dedicated to internet marketing with an example analysis of Avon Cosmetics. Types of internet sales support are defined in the chapter five, as well as the analysis of their applications in case of Avon Cosmetics. The last, sixth chapter, is dedicated to internet communication tools, with examples based on Avon Cosmetics company.
The Marketing Strategy of a Social Business Mléčný bar Bílá vrána
Lišková, Marta ; Odehnalová, Jitka (advisor) ; Průša, Přemysl (referee)
This diploma thesis studies the marketing strategy of a social business Mléčný bar Bílá vrána. The theoretical part of this work presents the process of creation, implementation and control of a marketing strategy and features definitions of social business and its difference in comparison to classical businesses. The practical part of this work analyses the real strategy of Mléčný bar Bílá vrána. The strategy is researched and evaluated here. This work brings suggestions for improvements of this strategy.
Business and cultural particularities of Afghanistan
Lišková, Marta ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
This work is focussed on presentation of basic information about Afghanistan, approximation of cultural conventions and analysis of business particularities of this country. It is oriented, as well, on experiences of czech companies in the business negotiation with afghan partners.

See also: similar author names
8 LIŠKOVÁ, Marie
9 LIŠKOVÁ, Markéta
7 LIŠKOVÁ, Michaela
4 LIŠKOVÁ, Monika
4 Lisková, Monika
3 Lišková, Magdalena
3 Lišková, Magdaléna
5 Lišková, Marcela
8 Lišková, Marie
9 Lišková, Markéta
11 Lišková, Martina
7 Lišková, Michaela
1 Lišková, Michala
1 Lišková, Miloslava
4 Lišková, Monika
8 Lísková, Marie
1 Líšková, Marianna
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