|
|
Online campaign of Qool.cz project and its evaluation
Bujalková, Jana ; Koudelka, Jan (advisor) ; Križan, Dalibor (referee)
This diploma thesis is focused on internet and mobile advertising and its usage in promoting the Qool.cz project. The beginning of thesis is dedicated to general possibilities of using mobile advertising, possible payment methods and advertising formats. Throughout the whole thesis, there is a focus on three main parts of the mobile environment - mobile web, mobile applications and mobile advertising. Practical part of the thesis focuses on using all these methods in promoting the Qool.cz project. The secondary goal of this thesis is to present a high-level perspective on using mobile technologies in a marketing mix.
|
|
|
Strategic analysis of Tesco Stores a.s
Križan, Dalibor ; Sedláčková, Helena (advisor) ; Krause, Josef (referee)
The thesis deals with the strategic analysis of Tesco Stores a.s. The theoretical part contains a presentation of the methodology issues of strategic analysis and its basic parts, whose knowledge is essential for its processing. Introduction of the practical part contains the description of the profile of Tesco. In the macro surroundings analysis are acquired information on the trends and forces that affect the retail market the most. Following part contains the analysis of the retail sector, its attractiveness and the driving forces that affect it. The analysis of competitive environment has revealed the relationship between retail customers, suppliers and competitors themselves. Portfolio analysis shows the position of the basic types of stores of Tesco and SWOT analysis reveals strengths and weaknesses compared with market opportunities and threats. In conclusion are identified specific benefits and are designed strategic recommendations.
|
|
|
Financial analysis of the company Železiarne Podbrezová a.s.
Križan, Dalibor ; Vochozka, Marek (advisor) ; Tuček, Jiří (referee)
In my Bachelor thesis I focused on the financial analysis of the company Zeleziarne Podbrezová a.s. , which I acted according to the literature to a comprehensive financial assessment. I drawned the information also from Internet resources and publicly available annual reports. The methodological section includes an explanation of the calculations and procedures for the application section. The application section incorporates the indicators as well as charts and their interpretation. The financial situation of Zeleziarne Podbrezová a. s, in the period between 2004-2007, I evaluate as very well. Every year the company improved and showed better results "in all" criteria. Increasing the volume of production, income, profits, liquidity, profitability, obtaining good results in liquidation criteria and creating economic value added.
|
guest ::
RSS feed.