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Valuation of ice hockey players
Krejčová, Andrea ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Valuation of ice hockey players Objectives: The aim of this bachelor thesis is suggest improvement of Czech model of valuation hockey players. This model is sometimes called table system (compensation) and it's really problematic. Methods: In this thesis was used mainly a method of analysis of documents. For example I analyzed some foreign transfer regulations or official statistics of Czech ice hockey players. Methods of analogy and description were used in theoretical part. Also I interviewed agent of ice hockey players. In practical part were used statistical methods. Results: In this work was suggest several changes to improve current Czech table system. It is mainly determination of limit for pay this table compensation. Other change is about coefficients for increase the basic value of ice hockey players. Keywords: transfer, transfer market, price of player, table system
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Role of brand in branding activities of Ice Hockey World Championship
Krejčová, Andrea ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Role of brand in branding activities of Ice Hockey World Championship Objectives: The aim of this thesis is to create a new archetype of brand of Ice Hockey World Championship. This archetype is based on results of qualitative research which is focused on perception of brand of Ice Hockey World Championship from last 11 years (2007-2017). Methods: Written and electronic questioning was used in research focused on the perception of brand of Ice Hockey World Championship. This research is very important part of the thesis. The theoretical part is based on the analysis of documents (theoretical reflection). Descriptive analysis was used in the analytical part. Results: Archetype of brand of Ice Hockey World Championship was created in the thesis. This archetype was named The Fair Guy and contains some basic values typical of ice hockey (e.g. fair play, friendship or respect). Keywords: archetype, logo, mascot
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Role of brand in branding activities of Ice Hockey World Championship
Krejčová, Andrea ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Role of brand in branding activities of Ice Hockey World Championship Objectives: The aim of this thesis is to create a new archetype of brand of Ice Hockey World Championship. This archetype is based on results of qualitative research which is focused on perception of brand of Ice Hockey World Championship from last 11 years (2007-2017). Methods: Written and electronic questioning was used in research focused on the perception of brand of Ice Hockey World Championship. This research is very important part of the thesis. The theoretical part is based on the analysis of documents (theoretical reflection). Descriptive analysis was used in the analytical part. Results: Archetype of brand of Ice Hockey World Championship was created in the thesis. This archetype was named The Fair Guy and contains some basic values typical of ice hockey (e.g. fair play, friendship or respect). Keywords: archetype, logo, mascot
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Valuation of ice hockey players
Krejčová, Andrea ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Valuation of ice hockey players Objectives: The aim of this bachelor thesis is suggest improvement of Czech model of valuation hockey players. This model is sometimes called table system (compensation) and it's really problematic. Methods: In this thesis was used mainly a method of analysis of documents. For example I analyzed some foreign transfer regulations or official statistics of Czech ice hockey players. Methods of analogy and description were used in theoretical part. Also I interviewed agent of ice hockey players. In practical part were used statistical methods. Results: In this work was suggest several changes to improve current Czech table system. It is mainly determination of limit for pay this table compensation. Other change is about coefficients for increase the basic value of ice hockey players. Keywords: transfer, transfer market, price of player, table system
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