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Proposal of the Marketing Strategy for ITAB, s.r.o. on the Romanian Markets
Koudela, Tomáš ; Šimberová, Iveta (referee) ; Heralecký, Tomáš (advisor)
The aim of this thesis is to design a marketing strategy. The first part presents theoretical knowledge of marketing, marketing strategy, competitive analysis and methods of penetration for new markets. In second part is introduced the company and made the analysis of the current situation. Furthermore, this work deals with analysis of the situation and competition on the Romanian markets (searching for potential distributors and their evaluation). On the basis of analysis is proposed appropriate marketing strategies, options of the penetration to the markets and costing. These options are then evaluated and selected the most appropriate.
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Marketing Plan of Horsefeathers Trademark
Šmíd, Michal ; Koudela, Tomáš (referee) ; Milichovský, František (advisor)
The aim of the thesis is proposal of marketing plan of Horsefeathers trademark. The theoretical part deals with individual steps of marketing planning, this knowledge are based on specialized literature. In the practical part of thesis is described current situation in company and process analysis. At the end thesis presents proposal for improvements marketing plan based on gained theoretical knowledge.
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Marketing Plan of Horsefeathers Trademark
Šmíd, Michal ; Koudela, Tomáš (referee) ; Milichovský, František (advisor)
The aim of the thesis is proposal of marketing plan of Horsefeathers trademark. The theoretical part deals with individual steps of marketing planning, this knowledge are based on specialized literature. In the practical part of thesis is described current situation in company and process analysis. At the end thesis presents proposal for improvements marketing plan based on gained theoretical knowledge.
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Proposal of the Marketing Strategy for ITAB, s.r.o. on the Romanian Markets
Koudela, Tomáš ; Šimberová, Iveta (referee) ; Heralecký, Tomáš (advisor)
The aim of this thesis is to design a marketing strategy. The first part presents theoretical knowledge of marketing, marketing strategy, competitive analysis and methods of penetration for new markets. In second part is introduced the company and made the analysis of the current situation. Furthermore, this work deals with analysis of the situation and competition on the Romanian markets (searching for potential distributors and their evaluation). On the basis of analysis is proposed appropriate marketing strategies, options of the penetration to the markets and costing. These options are then evaluated and selected the most appropriate.
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