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Game Over: Death in video games and impact of videogame Brothers: Tale of Two Sons on gamers
Khan, Jakub ; Švelch, Jaroslav (advisor) ; Švelch, Jan (referee)
Videogames are no longer just an entertainment product for certain interest groups, they are a global mass medium for all generations that can be used for purposes other than entertainment. The subject of this thesis is videogames and their influence on gamers. The aim is then to find out how male and female gamers perceive death in videogames, what emotions and reactions this contact evokes in them, and whether videogames can change their perception of death. The research was conducted through a qualitative study, conducted through semi- structured interviews with male and female gamers who first played the videogame Brothers: A Tale of Two Sons, which contained a narrative type of death. From the conducted research it was found that the videogame was able to evoke strong emotions in the male and female players, especially negative ones such as sadness, fear, or regret, caused by contact with the unexpected death of the main character they had been playing all along. The evocation of these emotions was enhanced by the simple controls and simple puzzles, allowing for a greater focus on the story, as well as the interactivity of the videogame and belonging to the protagonist. Only one participant out of six in the research succeeded in changing the perception of death in a positive direction, but...
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Internet memes in president elections
Khan, Jakub ; Máchová, Eva (advisor) ; Švec, Kamil (referee)
This Bachelor thesis Internet memes in presidential elections deals with political internet memes in the USA in the period before the presidential elections in 2016. The thesis is divided into two main parts - theoretical and practical. In the theoretical part, memetics as academic discipline, is examined and the definitions of internet memes are listed. Next there are described related aspects of internet memes, like categorization, channels of spreading, reasons why internet memes are being spread and quality traits which make internet memes successful. The practical part tries to answer the question, which of the selected political internet memes are more successful, meaning which ones were more replicated and which quality traits have caused the success of them. For research purposes comparative analysis method was chosen.
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