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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Proposals for Marketing Mix Elements Improvement
 Kalužík, Matěj ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on finding and solving problems that impact the sale of Gumotex a.s. made inflatable boats via e-shop. Problems are identified through the analysis of data from Google Analytics, personal consultations in the company, and the set out theories of online marketing. The work includes suggestions for improving the situation in form of non-price benefits for the customer, strengthening the middle of the conversion funnel and improving marketing channel coordination and engaging a longer-term strategy.
Detailed record
Proposals for Marketing Mix Elements Improvement
 Kalužík, Matěj ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on finding and solving problems that impact the sale of Gumotex a.s. made inflatable boats via e-shop. Problems are identified through the analysis of data from Google Analytics, personal consultations in the company, and the set out theories of online marketing. The work includes suggestions for improving the situation in form of non-price benefits for the customer, strengthening the middle of the conversion funnel and improving marketing channel coordination and engaging a longer-term strategy.
Detailed record

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2 Kalužík, Martin
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