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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Communication
 Zamazalová, Adéla ; Kalandra, Leoš (referee) ; Schüller, David (advisor)
This diploma theses deals with marketing communicatin of company EMOS spol. s r.o. The theses is divided into several parts. First part consists of theoretical background needed as basic for the following analytical part. Second part deals with presentation of the company and with marketing mix as a part of communication mix. Third part of the theses deals with elaboration of the marketing environment and with questionnaire survey. Based on the analytical parts the last part provides the company with some recommendations for future improvement of the company´s communication mix.
Detailed record
Marketing Communication
 Zamazalová, Adéla ; Kalandra, Leoš (referee) ; Schüller, David (advisor)
This diploma theses deals with marketing communicatin of company EMOS spol. s r.o. The theses is divided into several parts. First part consists of theoretical background needed as basic for the following analytical part. Second part deals with presentation of the company and with marketing mix as a part of communication mix. Third part of the theses deals with elaboration of the marketing environment and with questionnaire survey. Based on the analytical parts the last part provides the company with some recommendations for future improvement of the company´s communication mix.
Detailed record

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