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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Attendance at home matches of FK Dukla Praha
 Inneman, Martin ; Crossan, William Morea (advisor) ; Ruda, Tomáš (referee)
Title: Attendance at home matches of FK Dukla Praha Objectives: The main objective of this thesis is to find ways of improving attendance at home matches of FK Dukla Praha based on data from marketing research. The goal of the thesis is designed in collaboration with FK Dukla Praha in a way that would provide them valuable data about their fans and their satisfaction with offered services. Methods: The method used in this thesis is marketing research. Its main part was made up of electronic survey using a questionnaire created specifically for the purposes of this thesis. The survey was supplemented by a semi-structured interview with a member of marketing team of FK Dukla Praha. Results: The results of this research revealed a few options that would lead to increase in attendance at home matches of FK Dukla Praha. Those options are mainly improving the services offered, adapting to fans and special offers. Keywords: football, spectators, fans, stadium, market research
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Popularity of E-sports among Prague's Youth
 Inneman, Martin ; Ruda, Tomáš (advisor) ; Holánek, Michal (referee)
Title: Popularity of e-sports among Prague's youth Objectives: The main objective of this thesis is to determine popularity of e-sports among Prague's youth and the associated marketing potential of this industry. The thesis also tests the depth of knowledge, so that it is possible to create an overall opinion on the current state of e-sports among Prague's youth. Methods: The method used in this thesis is marketing research. Due to the lack of secondary data it was necessary to obtain primary data. The research was conducted using an electronic questioning. The questionnaire was created specifically for the purposes of this thesis. Results: The results of this research revealed that Prague's youth has quite a wide knowledge about e-sports and that some of them are even dedicated to it, whether actively as players or passively as spectators. It was also found out that Prague's youth think it would gain e-sports more attention if media were showing more support to it. Keywords: marketing research, computer games, questioning
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