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Anotnín Karč - chaser and jeweller 1879-1952
Horáková, Ilona ; Křížová, Alena (referee) ; Prahl, Roman (advisor)
The introduction summarizes all existing sources dealing with Antonín Karč, and it is followed by the first chapter (Epoch and Education) explaining historical background and styles that influenced Antonín Karč' s works from the period 1900-1940. As Antonín Karč's jewellery works from the period after 1908 are closely connected with the Secondary Art School in Turnov, the second chapter (Turnov and the Secondary Art School for Grinding, Precious Stones Engraving and Goldsmithry) describes the establishing of the school and its history until 1940. The school was established in order to support the grinding industry in Turnov. Soon after, goldsmithry was added to processing and engraving of gems. Bohemian gamet belonged to traditiona1 raw materials of the region around Turnov, and development of Bohemian gamet jewellery is closely related to the Art School in Turnov; Antonín Karč also designed jewels with Bohemian garnets. In 1911 his design drafts were incorporated into the pattern templates collection of the Secondary Art School in Turnov. After 1930 he participated in development of contemporary gamet grindings and jewels containing Bohemian garnets distinctive through a combination of a plain strip ornament and a gold area. Therefore, one of this chapter' s sections summarizes the aims of the school after...
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Marketing Strategy
Horáková, Ilona ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The main goal of this thesis is to identify the differencies and specifics of arts marketing and then evaluate a strategy of specific project. The theoretical part introduce the culture, art and theater. The following section is focused on classical marketing always accompanied by specifics in the area of culture and art. The theory is then applied to a particular project and thesis is finished with marketing research aimed to identify the motivation to visit and percepiton's level of marketing tools by visiters.
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The trade policy of France and Canada in the sector of agriculture (comparison)
Horáková, Ilona ; Černá, Iveta (advisor) ; Čajka, Radek (referee)
This thesis deals with a summary and comparison of trade policies of selected states - France and Canada. First part is devoted to the characteristics of selected countries not only in economic terms but also in terms of agriculture. Then there is presented the Common Agricultural Policy of the European Union and its influence on the agricultural policy of France. In the case of Canada there are described two integration groups - NAFTA and the FTAA and their influence on the Canadian policy in the agricultural sector. Second part focuses on the trade policy of these two countries in selected product groups. Last chapter presents a comparison of these two states, especially their trade policies in sector of agriculture.
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