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Sports data analysis
Horák, Patrik ; Bednář, Josef (referee) ; Hrabec, Pavel (advisor)
The main preoccupation of this thesis is analysis of ice hockey statistics. The first section describes widely used elementary and advanced ice hockey statistics. The second part contains selected comparable studies working with similar hypotheses. The third section introduces necessary mathematical tools, such as, Two-sample t-test, correlation, Two-way analysis of variance with no interaction and their nonparametric equivalents. In the last section described statistical hypotheses tests are applied to ice hockey dataset. Results interpretation is also included.
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Sports data analysis
Horák, Patrik ; Bednář, Josef (referee) ; Hrabec, Pavel (advisor)
The main preoccupation of this thesis is analysis of ice hockey statistics. The first section describes widely used elementary and advanced ice hockey statistics. The second part contains selected comparable studies working with similar hypotheses. The third section introduces necessary mathematical tools, such as, Two-sample t-test, correlation, Two-way analysis of variance with no interaction and their nonparametric equivalents. In the last section described statistical hypotheses tests are applied to ice hockey dataset. Results interpretation is also included.
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Internal communication in the international company
Horák, Patrik ; Surynek, Alois (advisor) ; Mikulová, Magdaléna (referee)
The subject of this thesis is to analyze the current state of internal communication in an international company, identify weaknesses in communication channels with respect to intercultural differences and propose remedial actions to ensure the effective flow of information within the whole organization. For this purpose, the thesis is divided into two systematic parts. The theoretical part is devoted to the introduction of basic terms like communication, communication flow, intercultural communication and internal communication. The empirical part is focused on the analysis of internal communication in the selected international company, and on the implementation of the two proposed changes related to digital communication channels. The second part is focused on the questionnaire research which was used as a basis to identify intercultural differences and also uncover weaknesses for further recommendations.
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Pricing of Building Activity from the Perspective of Accounting
Horák, Patrik ; Kuchařová, Ivana (advisor) ; Lenka, Lenka (referee)
The aim of the bachelor thesis is a focus on pricing of several production outputs in a selected construction company, characteristics of the accounting unit and methods used for pricing as well as accounting of the operations related to construction activities.
The practical part includes brief characteristics of the selected construction company, accounting and pricing procedures for selected production outputs according to the information obtained from the accounting unit. It includes an analysis of pricing of some individual production outputs of construction activities that are divided into two phases. The results of the pricing are presented in tables with relevant comments. The conclusion summarizes the different processes and outlines some suggestions for possible improvement.
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Marketing analysis of the e-shop Mx4life.cz
Horák, Patrik ; Sedláček, Jiří (advisor) ; Benedikt, Jiří (referee)
The thesis summarizes the findings concerning the website Mx4life.cz. The introductory theoretical part focuses on the summary of the basic findings about the Internet and e-commerce. Marketing mix and Google Analytics are included in this part too. The following practical part consists an analysis of basic information about the content and technical features of the website, individual tools of the marketing mix and the data measured in the web application Google Analytics. Moreover, the thesis looks into the competition from both e-shop's and brick-and-mortar businesses'points of view. The main aim of the present thesis is to assess the current situation with regard to the analyses already mentioned and suggest possible changes in order to increase the web site traffic and thus increase the company's competitive ability.
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