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Strategic Brand Development of Company
 Holešovský, Jakub ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The Diploma thesis deals with the strategy of building the Daflex System brand. The thesis is divided into three parts. The theoretical part defines the theoretical basis for creating a brand building strategy. Next part, the analytical part is based on the knowledge and methodology of the theoretical part. This section describes the basic information about brand Daflex System. The thesis continues with analyzes of customers, suppliers and competitors. These analyzes then lead to the evaluation of the findings and the creation of recommendations in the last part.
Detailed record
Strategic Brand Development of Company
 Holešovský, Jakub ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The Diploma thesis deals with the strategy of building the Daflex System brand. The thesis is divided into three parts. The theoretical part defines the theoretical basis for creating a brand building strategy. Next part, the analytical part is based on the knowledge and methodology of the theoretical part. This section describes the basic information about brand Daflex System. The thesis continues with analyzes of customers, suppliers and competitors. These analyzes then lead to the evaluation of the findings and the creation of recommendations in the last part.
Detailed record

See also: similar author names
6 Holešovský, Jan
4 Holešovský, Jiří
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