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Environmental topics in nation branding: the case of Slovenia
Havlíčková, Marta ; Tomalová, Eliška (advisor) ; Váška, Jan (referee)
This thesis focuses on the approach of Slovenia to the promotion of the state abroad. It is a small country with two million inhabitants, suffering from poor visibility and being confused with Slovakia. Slovenia has decided to change this by creating a national brand. Positive perception of a country contributes to economic development of the state. It is also an ideal means by which small states can maximise their influence in the international arena. The thesis describes the gradual development of the national brand and its implementation. The thesis also describes the institutional background, the work being coordinated by the Government Office for Communication. Slovenia has succeeded in creating the brand of a green country with a quality of life for all. For a national brand to be successful, it must be based on real national priorities. In the case of Slovenia, ecology is also part of its domestic and foreign policy priorities. The monitored indicators show that Slovenia's environmental performance varies in different areas. In some areas Slovenia is a leader in the EU, in others, for example in transport, its performance is below average. The work concludes that the label is based on real foundations because some part of environmental policy is effective.
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Environmental topics in nation branding: the case of Slovenia
Havlíčková, Marta ; Tomalová, Eliška (advisor) ; Váška, Jan (referee)
This thesis focuses on the approach of Slovenia to the promotion of the state abroad. It is a small country with two million inhabitants, suffering from poor visibility and being confused with Slovakia. Slovenia has decided to change this by creating a national brand. Positive perception of a country contributes to economic development of the state. It is also an ideal means by which small states can maximise their influence in the international arena. The thesis describes the gradual development of the national brand and its implementation. The thesis also describes the institutional background, the work being coordinated by the Government Office for Communication. Slovenia has succeeded in creating the brand of a green country with a quality of life for all. For a national brand to be successful, it must be based on real national priorities. In the case of Slovenia, ecology is also part of its domestic and foreign policy priorities. The monitored indicators show that Slovenia's environmental performance varies in different areas. In some areas Slovenia is a leader in the EU, in others, for example in transport, its performance is below average. The work concludes that the label is based on real foundations because some part of environmental policy is effective.
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NRA and Its Influence on American Politics
Havlíčková, Marta ; Sehnálková, Jana (advisor) ; Čapinská, Barbora (referee)
The topic of this thesis is the National Rifle Association (NRA), an interest group in the USA. The aim of the thesis is to analyze NRA's influence on American politics. To achieve that it describes NRA's membership, organization, public image and financing. It describes NRA's functions and political goals and analyzes the method it uses to achieve them on the U.S. federal level. The thsis concludes that the NRA sees any regulation of the ability to buy, keep and bear arms as a breach of constitutional rights. It states that any further regulation is a step towards the creation of a national arms registry and towards weapons confiscation. It succesfully prevents stricter regulations by efficient voter mobilization, lobbying and financial contributions to election campaigns. Although it claims to be bipartisan, it mainly contributes to Republicans.
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Update of Programme of the Development of the Municipality
Havlíčková, Marta ; Krbová, Jana (advisor) ; Luštický, Martin (referee)
The aim is to propose an update of the development plan of the town Nová Včelnice, cooperation with the community and the resulting priorities link with funding. In the theoretical part are the basic concepts - strategic managemenet of municipality, strategic planning of municipality, cooperation with community. In another part of theory is development plan - content plan and methodological possibilities. In the practical part is performed strategic analysis - socioeconomic analysis and SWOT. As the last in practical part is update of Programme of the development of the town Nová Včelnice. Development priorities are link with funding.
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