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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Using of Celebrity Endorsement in the ZOOT magazine Interviews
 Drachovská, Zuzana ; Miessler, Jan (advisor) ; Štoll, Martin (referee)
This master thesis is focusing on celebrity endorsement used for product, brand or company promotion. The chosen example is compared with similar competitive ones and demonstrates critical view on celebrity endorsement as a phenomenon and also celebrities. The Grounded theory using repeated reading and coding is chosen as an analysis method for this thesis. This method is used in empirical part of the paper, applied on the interviews from every issue of the magazine ZOOT published and its results are interpreted and evaluated afterwards. The main aim of this thesis is to confirm or disprove the statement that magazine ZOOT uses communication strategy that differentiate it from its competition.
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Economic Aspects of Film and Video Production
 Drachovská, Zuzana ; Truhlář, Filip (advisor) ; Khabirova, Maja (referee)
The paper is focused on economic aspects of film production. It can be used as a source of knowledge about film financing and understanding where money for realization of movies are taken. The description of grants together with institutions which these money donate and conditions under which the donation can be implemented are also part of this paper. Basically all the production requirements and principles are covered throughout the whole paper. For easier way of understanding the whole topic the text also presents each step of preparation, realization and also postproduction of projects in general. Methods for project management applied on the specific one which is a film in this case are also submitted. To complete the whole theme the laws influencing the author rights are mentioned as well.
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